We recently looked at the big issue of GDPR and what it means for inbound marketers, and in particular focused on the two main areas the industry needs to be aware of – consent and legitimate interest. Here, in the second part of our piece on this new legislation that increases consumer data rights, we take a look at what needs to be done with the data we gather and process in order to be compliant and still manage to keep our inbound marketing strategies working.
The sheer volume of content available online means that many businesses and agencies are struggling to compete, to reach their audience and present their experience, expertise and insights to the people they want to see it – their potential customers and clients.
Voice search is the latest development in SEO, delivering AI-driven search results to spoken questions, and it’s going to be a major player in online content. All inbound marketing agencies need to know how to make sure their business or agency is found online when spoken questions overtake typed requests in search engine results.
It’s 2018, and it’s time for everybody to make their New Year resolutions. That doesn’t just mean those plans to join a gym (and stop going by February), or to cut down on the cakes, it also applies to your inbound marketing efforts and how you can generate more leads for your business by following the inbound marketing New Year resolution list.