We are in the middle of a heatwave in Ireland, and as temperatures soar, we are all feeling the effects of that unfamiliar yellow ball in the sky searing down on us for days on end. As any sensible person will know, we need to protect ourselves from overheating, but when it comes to inbound marketing, many agencies don’t cover themselves and run the risk of getting burnt – both as a company and by clients. Here’s some of the more common mistakes inbound agencies make that see them lose their cool.
The World Cup is finally here! It’s been a long four years since Germany lifted the trophy in Brazil, and football fans all over the world are licking their lips at the thought of the month-long spectacle of goals and saves, heroes and villains, victories and defeats. It’s a pity Ireland aren’t involved, but while we wonder who might win the tournament, this soccer extravaganza can also give food for thought to inbound marketers everywhere. Here’s just a few things we should keep in mind about our own inbound marketing efforts while we watch the drama unfold on the pitches of Russia.
We recently looked at the big issue of GDPR and what it means for inbound marketers, and in particular focused on the two main areas the industry needs to be aware of – consent and legitimate interest. Here, in the second part of our piece on this new legislation that increases consumer data rights, we take a look at what needs to be done with the data we gather and process in order to be compliant and still manage to keep our inbound marketing strategies working.
The sheer volume of content available online means that many businesses and agencies are struggling to compete, to reach their audience and present their experience, expertise and insights to the people they want to see it – their potential customers and clients.
Voice search is the latest development in SEO, delivering AI-driven search results to spoken questions, and it’s going to be a major player in online content. All inbound marketing agencies need to know how to make sure their business or agency is found online when spoken questions overtake typed requests in search engine results.