It’s official: The use of keywords as we know them is becoming a thing of the past. In response to changing consumer behaviour and search engine algorithms, HubSpot has announced that as of May, their keywords tool will be no more. By declaring that they will be ‘sunsetting’ this previously vital element of content creation and SEO strategies, the inbound marketing colossus has refocused to launch its Content Strategy tool in its place.
Our team has just returned from Inbound 2017, the biggest inbound marketing summit in the world, which took place in Boston last week. We had a great (and very informative) time networking with our peers and hearing from inspirational figures from the inbound world and beyond, while our co-CEO Clodagh Higgins also presented a session on creating a happy and healthy inbound agency, touching on everything from what a modern agency looks like, to agency culture to formulating a successful retainer model.
Inbound 2016 gave HubSpot the chance to unveil several new products last week, appealing to a wide range of both digital marketing agencies and businesses looking to increase their lead generation and conversion rates with great content.