The sheer volume of content available online means that many businesses and agencies are struggling to compete, to reach their audience and present their experience, expertise and insights to the people they want to see it – their potential customers and clients.
One of the main concepts behind successful inbound marketing is to broadcast to and engage with as many people as possible who might be interested in what you have to offer. It’s the old saying of ‘fishing where the fish are’, meaning to have a presence on the platforms where the right consumers are spending time, looking for useful information to address their needs, and find solutions to their challenges. And where is that? Facebook Messenger.