Ten SEO Facts You Need To Know Right Now

Posted by Adam Hyland

Tue, Apr 18, 2017

They keep changing the rules! It’s difficult to keep up with the best practices that will push you up the rankings in online search, but there are certain things you should keep in mind that will help your business increase visibility, website traffic and consumer engagement. Here’s a rundown of ten of them…

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Topics: Digital Marketing, SEO, inbound digital marketing, Search Engine Optimisation, how to rank in search, SEO best practices, digital marketing agency advice, SEO tips

Is Ad Blocking Killing The Video Star Too?

Posted by Adam Hyland

Wed, Apr 12, 2017

We’ve been hearing about it for a while now within the digital marketing sphere: video is the way to go in terms of consumer engagement. It is true that video is proving to be a very effective means to attract and engage with a target market and to drive them down the conversion path, but its popularity within digital marketing departments and digital agencies means that there is a danger of this medium being overused. The consequence? We are already seeing the backlash previously faced by paid for advertising in the form of that familiar nemesis – ad blocking.

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Topics: Digital Marketing, Ad Blocking, content creation, video content for lead generation, inbound digital marketing, creating great content, video for mobile, video ad blocking

7 Tasty Bites From Our Breakfast Workshop on Email Marketing

Posted by Adam Hyland

Wed, Apr 5, 2017

Our latest morning workshop, this time discussing how to accelerate your digital marketing campaigns with effective email marketing, was held earlier this week and offered lots of tasty tips and advice.

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Topics: Digital Marketing, Email Marketing, Get Focused on Marketing, lead conversion, Get Focused Workshop, email workflows, lead nurturing, accelerated lead conversion, email tips for lead conversion

Follow My Lead: Creating An Email Strategy To Nurture Leads & Increase Conversion Rates

Posted by Adam Hyland

Thu, Mar 30, 2017

In our last blog, we discussed how the email campaign is the best friend a digital marketer could ask for when it comes to converting leads into customers. Proven to be a highly-effective way to engage with personas in a target market, and to nurture them until they are brought along the buyer journey to the point where they are ready to make a purchasing decision, email remains the king of the content types.

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Topics: Digital Marketing, Email Marketing, lead conversion, Get Focused Workshop, email workflows, lead nurturing, accelerated lead conversion, Dublin HubSpot User Group event

Why Email Is Still Your Best Friend In Digital Marketing

Posted by Adam Hyland

Mon, Mar 27, 2017

Best friends are great. No matter what happens in life, how many new friends you meet and spend time with, no matter how long it is since you last saw them, the true mark of a best friend is that you can return to them at any stage and simply pick up where you left off. They will always be reliable, will help you out, and make you a better person. When it comes to digital marketing, email is that best friend.

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Topics: Digital Marketing, Email, Email Marketing, lead generation, lead generation tactics, inbound digital marketing, Lead Gen For Business, email workflows, lead nurturing, accelerated lead conversion

Have Digital Marketing For Breakfast: Our Morning Workshop On Accelerating The Success Of Your Email Strategy

Posted by Adam Hyland

Wed, Mar 22, 2017

We are all familiar with the idea of email marketing, but for many digital marketers, it is still seen very much as a standalone endeavour, not an essential part of a comprehensive lead generation and sales strategy. We want to change that.

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Topics: Inbound Marketing, Digital Marketing, Email Marketing, Get Focused on Marketing, lead conversion, inbound digital marketing, Get Focused Workshop, breakfast workshop

Building A Successful Conversion Path To Generate Leads From Your Online Content

Posted by Adam Hyland

Thu, Mar 16, 2017

Maintaining a website has become a necessity for every business in today’s world of online consumers armed with a wealth of information and resources to find what they want, how they can overcome their challenges, and the people they want to get products, services or solutions from.

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Topics: buyer personas, digital marketing strategy, landing pages, lead generation, CTAs, digital marketing campaign, thank you pages, conversion path, buyer's journey

Marketing Agency Success Tips From The Comfort Of Your Desk: Digital Agency Day

Posted by Adam Hyland

Wed, Mar 8, 2017

Times have never been more exciting, or busy, for digital marketing agencies. Simply keeping up with ever-evolving technology and how it is being applied to the online marketing world is a full-time job in itself, not to mention the actual day to day operation of inbound strategies for your clients to help them increase website traffic and generate leads.

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Topics: Digital Marketing, digital marketing agency help, digital marketing agencies, digital marketing lessons, digital marketing agency day, Digital Agency Day, virtual digital marketing events

The Art of Storytelling & How To Use It In Your Lead Generation Strategy

Posted by Adam Hyland

Fri, Feb 24, 2017

An interesting column about Harrison Ford in the Guardian last week spoke of his numerous near-death scrapes over the years. Having narrowly avoided crashing the small plane Ford was, appropriately, flying solo, the column likened the Star Wars actor’s life to that of Dick Van Dyke. The comparison was made because of the latter’s numerous lucky escapes and recalled a time when an elderly Van Dyke fell asleep on his surfboard and drifted out to sea. In an incident as bizarre as it was compelling, the Mary Poppins star was saved when a pod of porpoises nudged him back to safety.

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Topics: Inbound Marketing, Digital Marketing, content creation, lead generation, lead generation tactics, video content for lead generation, inbound digital marketing, storytelling in organic content

1 Day At The Dublin Tech Summit: A Highlights Recap For Digital Marketers

Posted by Clodagh Higgins

Tue, Feb 21, 2017

We spoke last week about why digital marketers should attend the Dublin Tech Summit, and we weren’t disappointed with the first day’s great array of talks. Here’s 3 big takeaways we got from Day One that can teach us a lot about how to approach a digital marketing strategy and what you need to know about increasing consumer engagement and generating leads.

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Topics: Digital Marketing, digital marketing lessons, inbound digital marketing, Dublin Tech Summit, video for mobile, Dion Magee, Amalia Agathou, Gary Vaynerchuk, thank you economy, tech and fashion, customer experience


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