Should My Digital Marketing Team Be Worried About Big Data?

Posted by Adam Hyland

Wed, May 24, 2017

Big data. You may have heard a lot of people talking about it recently. Just as AI, VR, AR, automation and chatbots are subjects that reflect the evolving technology digital marketers need to get to grips with (eventually), big data has also raised its not insubstantial head. But is big data a big problem or a big opportunity? Is it a topic we need to understand and address? If we are not yet availing of it, are we already lagging behind? Let’s first take a look at what exactly it is, and how it is affecting business and marketing today.

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Topics: big data, big data and digital marketing, big data for marketing agencies, technology trends and digital marketing, digital marketing technology, digital marketing trends

The Best Paid-For Tools For Digital Marketers And Start-Ups Looking To Succeed In Business

Posted by Adam Hyland

Fri, May 19, 2017

Earlier this week, we brought you a list of some of the best free digital marketing tools to help create an effective digital marketing strategy and grow your business or agency. While all of them are great and can prove very useful to your marketing efforts, the following paid-for tools can offer even greater functions, and can be not just affordable but extremely lucrative.


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Topics: Tools for digital marketing agencies, digital marketing tools, paid for digital marketing tools, marketing tools for business, Best paid for tools

The Best Free Tools For Digital Marketers And Start-Ups Looking For Success

Posted by Adam Hyland

Wed, May 17, 2017

Getting to grips with your digital marketing strategy can be a tough task. Making sure you consistently create the right content to attract online visitors, effectively channel them down the conversion path, and that you can analyse the results to see where you can improve, means having to juggle a lot of balls and spending a lot of time you should be using to turn your business into a success. And that’s before you even begin to mention keeping your staff in the loop and making sure you are all working towards the same goals with the same approach.

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Topics: Free digital marketing tools, Tools for digital marketing agencies, Free tools for SMEs, Content creation tools, Free marketing tools, Marketing communication tools

The 4 Ps of Marketing And How They Apply To Today’s Digital World

Posted by Adam Hyland

Fri, May 12, 2017

The 4 Ps of Marketing, the so-called Marketing Mix, has been around and followed loyally for almost 60 years, but can a principle that old really be applied to today’s rapidly changing marketing environment? Can such a ‘magic mix’ of Product, Placement, Price and Promotion, established a decade before we first landed on the Moon, be relevant in today’s world of super-connectivity, of always online consumerism and multiple device demands, of digital marketing as we know it today?

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Topics: Marketing Mix, digital marketing agencies, SEO best practices, 4 Ps of marketing, modern marketing mix, pricing for SMEs, today's marketing mix, product placement promotion price, inbound digital marketing mix, pricing policy for business

5 Reasons Why Digital Marketers Should Go To The Next Web Conference

Posted by Adam Hyland

Tue, May 9, 2017

This year’s Next Web summit is approaching and will offer digital marketers a great chance to stay ahead of the curve regarding the tools, tips and advice needed to maintain an effective online marketing strategy. The many industry-leading speakers, the networking opportunities and the chance for your business to get noticed by investors… there are so many reasons why you should think about attending. Here, we give you five of the best.

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Topics: digital marketing agencies, HubSpot Inbound summit, digital marketing lessons, TNW summit, digital marketing workshops, The Next Web, The Next Web Conference

May The 4th Be With You! 5 Star Wars Quotes Digital Marketers Should Know

Posted by Adam Hyland

Thu, May 4, 2017

It’s May the fourth, the annual celebration of all things Star Wars (for geeks anyway), so we thought we would bring you a quick rundown of some quotes from everyone’s favourite space saga that digital marketers everywhere should know.

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Topics: Digital Marketing, Effective Web Design For Lead Gen, digital marketing agency advice, Star Wars and digital marketing, Star Wars May The 4th Be With You, digital marketing best practices, Star Wars

Online Reviews And How They Help Your Business To Grow

Posted by Adam Hyland

Tue, May 2, 2017

It’s always good when people say nice things about you, but in business, it is not just good, but important to your brand’s visibility and ability to engage with consumers and turn them into qualified leads. Contrary to the Oscar Wilde quote that there is only one thing worse than being talked about, and that is not being talked about, in the world of digital marketing, being talked about is pretty much essential to business growth.

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Topics: customer reviews, SEO best practices, SEO tips, boosting ranking in search, increasing website traffic, local SEO, online citations, reviews for better SEO, Online reviews, testimonials

Why Digital Marketers Need To Get Smart About Artificial Intelligence

Posted by Adam Hyland

Tue, Apr 25, 2017

Though big hitters such as Bill Gates, Elon Musk and Stephen Hawking have warned of the possible negative consequences of our adopting Artificial Intelligence, nobody has come back from the future to warn us about just how catastrophic a robot-dominated future will be for humankind, so we have to assume that this innovative and exciting advancement is going to be around for a while yet.

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Topics: consumer behaviour, attracting online consumers, on-site personalisation, qualified lead generation, chatbots, Artifical Intelligence, AI, AI in marketing, AI in digital marketing, big data, bots

Ten SEO Facts You Need To Know Right Now

Posted by Adam Hyland

Tue, Apr 18, 2017

They keep changing the rules! It’s difficult to keep up with the best practices that will push you up the rankings in online search, but there are certain things you should keep in mind that will help your business increase visibility, website traffic and consumer engagement. Here’s a rundown of ten of them…

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Topics: Digital Marketing, SEO, inbound digital marketing, Search Engine Optimisation, how to rank in search, SEO best practices, digital marketing agency advice, SEO tips

Is Ad Blocking Killing The Video Star Too?

Posted by Adam Hyland

Wed, Apr 12, 2017

We’ve been hearing about it for a while now within the digital marketing sphere: video is the way to go in terms of consumer engagement. It is true that video is proving to be a very effective means to attract and engage with a target market and to drive them down the conversion path, but its popularity within digital marketing departments and digital agencies means that there is a danger of this medium being overused. The consequence? We are already seeing the backlash previously faced by paid for advertising in the form of that familiar nemesis – ad blocking.

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Topics: Digital Marketing, Ad Blocking, content creation, video content for lead generation, inbound digital marketing, creating great content, video for mobile, video ad blocking


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