The new General Data Protection Regulation (GDPR) is fast approaching, and there are probably a lot of nervous inbound marketers out there, wondering what their agency or business needs to do to be compliant with these strict new rules on personal data. In a recent blog, we outlined the 12 main things you need to know about, from data auditing to data security and breach reports, but here, we take a closer look at the two big areas of concern for inbound marketing: legitimate interest and consent.
Easter is here, and with thoughts turning to eggs (unless the religious connotations are more your thing), we're taking a look at the chicken and egg scenario, and how it relates to sales and marketing.
We all know the 'which came first?' riddle, but what do we mean when we apply it to sales and marketing today? Well, let’s assume that the egg is marketing and the chicken is sales. Just as the chicken had to come from an egg, so sales will only come about by way of successful marketing. But that egg had to come from a chicken, just as marketing resources are only possible if your business has made the sales necessary to invest in them. Therein lies the conundrum: What comes first, how do you make sure you have both, where should your priorities lie, and what’s the process?
While the trends and developments in inbound marketing mean the industry is constantly changing as regards best practices and strategies, one element of the mix has remained a constant: organic content. Your blog is as important as ever when it comes to attracting visitors to your site and proving your authority and expertise, but producing great content continuously can be a difficult task, and we don’t always get those lightbulb moments of inspiration.
It’s still early in the year, but inbound marketers everywhere are starting to emerge from their winter hibernation and consider their digital marketing best practices for the year ahead. Having looked at the New Year resolutions and the strategies we should ditch in 2018, here we take a look at the major inbound marketing trends we should be considering to achieve success and growth.
The festive season is upon us, and we would like to take this opportunity to wish all of our clients, past, present and future, a Very Merry Christmas, and a Happy and Prosperous New Year.