We are all familiar with the idea of email marketing, but for many digital marketers, it is still seen very much as a standalone endeavour, not an essential part of a comprehensive lead generation and sales strategy. We want to change that.
While we tend to nowadays focus our attention on the new kids on the block such as social media, and look perhaps with a mixture of nervousness and excitement at AI and VR, email as a marketing tool shouldn’t be seen as outdated – far from it – because the humble email is still one of the five major content types driving engagement on your business website and can be used in many innovative ways to achieve marketing success.
It is still proving to be the most effective way to qualify leads and nurture them through the sales funnel. Indeed, if content is king, then email is the king of content, the emperor, if you will, of inbound digital marketing.
Having previously spoken about optimising content for lead generation in our first talk of 2017, we now turn our attention to this most effective way to nurture and convert those leads into customers.
However, knowing how to create an effective email marketing strategy that personalises the right content for the right people at the right time in their buyer journey is not easy. This is especially so if that email campaign is not closely integrated with your overall digital marketing strategy, set up to work in unison with all other aspects of your campaign.
That’s why, in the second of our digital marketing workshops of this year, we have decided to turn our attention to email marketing, how it forms an essential part of any successful marketing campaign, and how you can create an effective and efficient email and workflow strategy that qualifies and nurtures leads.
This process, done right, will see your business increase its customer base through integrated smart content that identifies where leads are in their customer journey, what they need to go further along the sales funnel, and how to convince them to become a customer.
We could tell you how all of this is done, but we’d rather show you, so come along to our workshop and find out what great insights and tips we can give you to master your own email marketing strategy.
Taking place at the Hilton, Charlemont Place on Tuesday morning, April 4, our talk will cover areas of email marketing including:
- The Importance of Email in an Integrated Marketing Strategy
- How to Minimise Time Spent On Email Campaigns
- Nurturing Leads Through Email Marketing
- Creating Email Content Your Target Market Will Want To Read
- Accelerating the Success of Your Email Campaigns
There’s a lot of food for thought there, but don’t worry, there will also be actual food, as you can enjoy breakfast on us beforehand! It’s an early start, so we want you to be fuelled for this exciting workshop.
Doors open at 7.30am, and we invite you to help yourself to the tea, coffee and breakfast bites on offer, before we get down to business.
To register for this event, go to our Event Page or click below, and we look forward to seeing you there!