Earlier this week, we brought you a list of some of the best free digital marketing tools to help create an effective digital marketing strategy and grow your business or agency. While all of them are great and can prove very useful to your marketing efforts, the following paid-for tools can offer even greater functions, and can be not just affordable but extremely lucrative.
Slack – This tool can help bring your team and clients together for chats, to share files and to collaborate. While there is a free version, the paid-for one is required for meetings and calls involving more than two people, plus there are so many more benefits included.
Basecamp – This platform is great for marketing agencies who need a full view of projects, their status and any updates, with both agency and client able to discuss, comment on and share files, edits, etc. It can be broken up into projects, updates and to-dos, so everybody involved can know what needs to be done and when. It keeps everything together nicely, so there’s no danger of oversight when it comes to tasks.
HubSpot – The SEO tools in HubSpot’s arsenal help you plan and create optimised content that suggest where improvements can be made to rank as high as possible in search, as well as many other things you should look into.
BuzzSumo – This enables you to see what content is shared the most in any sector or industry and identifies the key influencers within those sectors. Their free version is fine, but for the really juicy stuff, you need to get the wallet out. However, follow it properly and you won’t be missing that money for long.
CoSchedule – A handy tool for editors or content chiefs, this allows you to keep tabs on your content creation team and external freelancers so that deadlines are met, and you can post direct to social media with it.
Uberflip – This helps you create, manage and optimise your content, whether that’s blogs, landing pages or web pages, and it’s very easy to use. It is pricey, but perhaps worth it if you have no other means of getting content out there.
iWriter – Ok, more of a resource than a tool, but still very handy. A decent writing service offering unique content at reasonable prices. What’s not to like? However, it is worth noting that as with all things in life, you get what you pay for.
Buffer – A handy tool that lets you synch with social media sites and schedule posts to go out at times that work best for you.
Hootsuite – This great tool means you can manage all of your social media platforms through a single dashboard, analyse trends and ROI and track mentions, so you never miss an opportunity to engage with consumers.
Campaign Monitor – A simple but effective way to create great email campaigns, schedule them, and measure their impact.
Get Response – Another good tool to help you create email campaigns that look good on any device, with autoresponders, segmentation and analytics.
Litmus – Manually test your email content across 70 apps and device with a single click. A handy time-saver and means to create great emails.
KISSmetrics – While analysing what content is working for you is great, it is also beneficial to see who it is that is attracted to your content and this person-based tool gives you a better understanding of the demographics visiting your website.
UserTesting – This tool records how website visitors travel around your content and pages to show the user experience.
Unbounce – This enables you to not only create great landing pages but to test them to see what works and how you can improve them.
HotJar – A great heatmap tool that shows you where visitors spent their time on your pages, what they clicked on, etc. It’s similar to ClickHeat but is priced for a reason – it can offer a lot more insight and analysis
If you are worried about amassing a stockpile of tools and software to help your digital marketing strategy, fear not, there are ways to bring them all together.Zapier, for instance, is handy for connecting different tools and apps so they all work towards the same end goal.
End to End Tools
Nevertheless, it can be tricky to manage so many tools and systems, and this can take up more time than they are worth, if you have to access and use each. This is where end-to-end systems or platforms are a big advantage.
Infusion Soft, Marketo and Pardot all offer variations of many of the above tools in one form or another or can facilitate them, or similar tools, as add-ons, but we are proud users of the HubSpot platform.
The leaders in all things inbound, HubSpot have created a platform that helps you to build and manage a comprehensive and integrated digital marketing strategy that includes content creation, optimisation, email marketing, analysis, workflows and so much more, and we find it invaluable in managing not only our own output but also that of many of our clients.
It’s worth looking into, and if you need any help or advice on the right platform for your integrated marketing solution, book a call with us and we will help set you on the right path.