Your target customer has read about your startup: in a blog, article, a promotional video, an infograph, or an interview you gave.
You let them know about your startup and what it is doing. Perhaps you shared your vision and team’s mission.
What will the potential customer do?Search for your startup.
You would have expected that, AND SO you decided to build a website where they can learn more.
They will expect fast loading times, a responsive layout, a visually appealing design and an easy navigation.
As a startup, you don’t want to lose their focus here. You want to boost ROI, increase brand visibility. You want them to stay on your website long enough to engage with the relevant content and convert.
But more often than not, startups are not able to make the best impact because of their belief in self-sufficiency.
What Every DIY Startup Does with Web Design
DIY startups believe in self-sufficiency. They research, and they learn the skills to make things happen on their own.
It’s the same with web design. They don’t get second opinions from a web design company.
They travel the path of an SEO agency, and in doing so they:
- Find the best and the most cost-effective HOSTING SOLUTION for their website
- Choose a RESPONSIVE template with an engaging design
- Learn how to use online WEBSITE BUILDERS and create custom pages
- Make a simple, easy-to-use NAVIGATIONAL PANE, adding only the important pages
- Install a CMS to manage uploadable content
- Create a BLOG, adding a comment section (while removing it from other pages)
- Install relevant PLUGINS to boost site performance and management tasks
- Put in the GOOGLE ANALYTICS tag for collecting valuable visitor information
But will their efforts in web design meet customer expectations and deliver the results they want to achieve?
DIY startups learn on the go, and the truth of the matter is that they don’t have the expertise or insights of a web design company AND that it takes time to become an expert.
DIY projects are great, and they get the work done, BUT ONLY during the first phase of the startup.
The startup lifecycle starts with figuring out your vision, researching the market, profiling and understanding your customers, selecting and building a team and looking for financing.
Financers are more interested in your idea, the team you’ve gathered, and the action plan/vision you’re sharing with them. And so, a simple website does the trick: it communicates the basic message.
HOWEVER, during the next stages, your startup is in the market finding, interacting with, retaining customers, and building and nurturing relations.
There isn’t much room for error.
You have to market your message and funnel qualified leads to the one place on the internet where they can personally interact with your startup and its vision: your website.
But even with all the latest online tools, website builders, and a plethora of easy to install and use templates, you will always lack a certain edge.
Because you’re not an expert, and a simple second opinion from one will significantly increase your web presence.
What a Second Opinion from a Web Design Company Can Do
A second opinion from an expert web design company will immediately do two things:
- Bring your web presence to the cutting edge of technology
- Keep you abreast of the trends
Be on the cutting edge
Web design is always changing. A few years ago, responsive web design was nowhere on the horizon. Then came adaptive designs, where multiple websites are created for different devices and screen sizes. This was followed by fluid grid responsive design templates that automatically resize themselves to match the screen size of the device. Then came hybrids of adaptive and responsive websites, allowing businesses to create custom messages for different customers.
Remain Abreast of the trends
A few years back it was all about realism in web design. The focus was on engagement through awesome designs and less on loading speeds. Then it moved to flatter, minimalistic, and functional designs.
The market innovates and industries ride the bandwagon of whatever is trending. Keeping track of the trends is never easy. A web agency that has been consistently working with multiple clients over time is sure to know these insights.
In Conclusion —
Your DIY is Admirable, But You Should Get that Second Opinion, because it will help you avoid mistakes such as:
- Not having a marketing strategy before creating your website
- Not making your website responsive
- Not having a content strategy in place before you start blogging.
- Not using tabbed browsing
- Poor navigation
- Unclear calls to action