You won’t be a successful start-up unless you meet your marketing objectives. The good news is that in today’s technological world there are a million and one ways to get your brand in front of potential customers. The challenge is honing in and figuring out which of these ways are the best ones for your company. Whether you’re focusing on how to promote your blog or how to boost your Twitter followers, inbound marketing will play an integral part.
The 5 main benefits of inbound marketing versus outbound marketing
- It’s easy to boost brand awareness. In the simplest terms, inbound marketing is a way to generate awareness about your brand. When you pair informational content and a targeted SEO strategy, you’ll be closer to that coveted #1 spot on Google’s search results. It’s no secret that the higher your rank, the more awareness your brand will recieve – and the more opportunities potential customers will have to engage with your company. The key is to work on how to promote your blog in a way that establishes your brand as a leader in your particular industry.
- You’ll retain customers. Finding new customers is probably at the top of your marketing objectives, but once you’ve got them you need to keep them. The simplest way to do that is to build a relationship with your current customer base. Utilising inbound marketing options lets you know your customers and what they need. You learn how to keep them interested in and informed about your brand, and it allows you to offer exceptional customer service.
- It’s easier to find new customers. The most common ways customers will find you these days is via blogs, organic searches, and a variety of social medial platforms. Instead of employing a full-time sales force, you can simply hire an SEO agency to get customers to come directly to you.
- It costs less. As a start-up, you’re probably working on a shoestring budget. The good news about inbound marketing is that it’s much more affordable than outbound techniques.
- It takes the pressure off your company. One of the first things you’ll notice when you implement an inbound strategy as part of a plan to reach your marketing objectives is that it’s much more analytical than outbound marketing. This allows you to more easily measure results and to gain specific leads. Potential customers have a personal interest of their own accord, which allows for more efficiency – and less stress – in your marketing plan.
What’s wrong with outbound marketing?
The SEO agency you choose may not suggest you move entirely to an inbound marketing strategy. Instead, they may suggest a combination of both inbound and outbound. It’s up to you to sign off on your marketing plan, and you should consider the pros and cons of both options. However, it’s important to really get to the bottom of the reasons outbound marketing misses the mark in today’s digital world:
- Click-through rates on online ads are a dismal 0.1%
- Up to half of all clicks on mobile banner ads are accidental
- According to one study, 85% of the clicking is being done by just 8% of online users
It’s easy to see that outbound marketing options are no longer reaching the audience you want to reach.
As you consider how to promote your blog, it’s also important to consider the issue of trust. Consumers are getting more and more savvy, and trusting a company is becoming more and more important. Outbound marketing does not create the level of trust consumers need. Inevitably they see it as something to be viewed with caution – and they’re acting on these feelings.
So what’s the best way to figure out how to promote your blog? Work with an agency who has their finger on the pulse of current trends in inbound marketing. Focus on building trust, awareness, and true engagement with your audience. And if you stick to your plan, you'll see the results for yourself.