Last week we brought you the first instalment of our top tips from 49 (and a half) experienced bloggers on organising great digital marketing content. We hope you found it as helpful as we did, and look forward to bringing you this second selection of great advice that will help you build an effective and successful content strategy.
Ok, we know, you might be thinking: ‘CMS? COS? WTF?’ But relax, we can help explain the difference, and tell you all you need to know to make an informed decision on which platform is best for your business to build its website on to enable an efficient and effective inbound digital marketing strategy that will see you get great results.
Content is king – it is, after all, what the internet consists of, but there are many types of king, and many types of content available to encourage visitors to engage with your website.
How do you best organise your digital marketing activity and what tips do you have for beginners? We put that two-pronged question to 49 of the most well-known, active and experienced bloggers in the online and SEO industry, and they came back with some great advice and top tips for you. The other 0.5 is my own input. Information overload? Don’t worry, we’ve broken it down and over the next few weeks will be presenting them to you as an easy-to-digest, surefire way to help you set your own marketing strategy off on the road to success.
So you need to build a new website, or do a major overhaul of the one you already have. But what are the key elements you need to incorporate in order to make sure it is as effective as possible and helps you to reach your digital marketing objectives?