While we took a lot of inspiration and great tips and ideas away from Inbound 2016, it is always useful to discover what other digital marketing agencies and companies looking to develop their online marketing strategy take away from such events.
Content creators, picture the scene: You have slaved over a hot laptop to produce a finely-crafted, thought-provoking, entertaining and informative piece of content you are confident will attract and engage your target audience. Then a colleague takes a look at the finished article and says: ‘Hmmm, can I suggest a few changes?’ (Or worse still, wants to make changes after it has been published). This is when a tool that enables you to collaborate with colleagues to compose high-quality inbound content would come in handy.
Irish whiskey is on the up and up, and while recently attending the Irish Whiskey Awards and Whiskey Live events, it struck me that there were a lot of lessons digital marketers could take away from the lift in spirits, so to speak, within that industry. Here’s a few I distilled down for good measure…
Whatever your thoughts on Donald Trump and his victory in the US presidential election, there are certain element to his campaign that all inbound marketers should admire. His blustering tilt at the seat of power in the White House was definitely not to everybody’s tastes. But throughout the campaign, he was always the one getting all the headlines, and therefore, all the attention, and he is now arguably the most powerful person in the world. For this reason, it would be prudent to take a leaf out of his book when it comes to your own approach to digital marketing.