And so the big day has come. After what seems like an eternity of bold statements, power plays and possibly a little outside influence, Donald Trump will today finally be sworn in as the latest president of the United States. He will become arguably the most powerful man in the world, lording over the largest economy on the planet, and he got there using his unique, sometimes offensive, always eye-catching self-promotional style.
As the only HubSpot Platinum Agency in Ireland, we at Get Focused are constantly striving to provide great inbound marketing solutions to our growing number of clients. However, not only do we try to avoid resting on our laurels, but we also want to engage with other like-minded businesses, agencies, movers and shakers to pass on the insights, advice and experiences we have gained. We are good like that.
I learned a valuable lesson over the festive period. No, it wasn’t the true meaning of Christmas, and I wasn’t brought on a life-changing metaphysical journey by three ghosts, but it was interesting nevertheless.
Here’s an interesting stat for you: The amount of online content produced in 2016 was 64 times the volume of the entire web in 2005, according to this web page. ‘Jaw dropping’ as so many sensationalist websites might say. Here’s another stat: On average, 4.6billion pieces of content are published every single day, with 83,000 blogs posted every hour. That’s a lot of content.
Inbound16 gave many of us working in digital marketing the chance to meet up and discuss our experiences of the last year and our hopes and expectations for 2017. I was delighted to meet the Get Focused team there, and below I have answered some of the questions they kindly put to me as a leading entrepreneur and advisor to businesses looking to get back on track with their digital marketing efforts.