Is Ad Blocking Killing The Video Star Too?

Posted by Adam Hyland

12 April

We’ve been hearing about it for a while now within the digital marketing sphere: video is the way to go in terms of consumer engagement. It is true that video is proving to be a very effective means to attract and engage with a target market and to drive them down the conversion path, but its popularity within digital marketing departments and digital agencies means that there is a danger of this medium being overused. The consequence? We are already seeing the backlash previously faced by paid for advertising in the form of that familiar nemesis – ad blocking.

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Topics: Digital Marketing, Ad Blocking, content creation, video content for lead generation, inbound digital marketing, creating great content, video for mobile, video ad blocking

1 Day At The Dublin Tech Summit: A Highlights Recap For Digital Marketers

Posted by Clodagh Higgins

21 February

We spoke last week about why digital marketers should attend the Dublin Tech Summit, and we weren’t disappointed with the first day’s great array of talks. Here’s 3 big takeaways we got from Day One that can teach us a lot about how to approach a digital marketing strategy and what you need to know about increasing consumer engagement and generating leads.

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Topics: Digital Marketing, digital marketing lessons, inbound digital marketing, Dublin Tech Summit, video for mobile, Dion Magee, Amalia Agathou, Gary Vaynerchuk, thank you economy, tech and fashion, customer experience


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