Like ‘Old Gil’ from the Simpsons, I’ve been in this game for more than ten years, and I’d like to think I’m not as long in the tooth as him at least. From a Glengarry Glen Ross perspective, I’m almost the newest kid on the block, but if you’re a Millennial, perhaps I seem over the hill. The bottom line is that times have changed, and selling is no longer about spewing out feature sets - it’s about identifying and being able to solve a problem in a succinct and value-orientated fashion, and interacting with your prospect in the newer channels on which they want to communicate.
Earlier this week, we brought you a list of some of the best free digital marketing tools to help create an effective digital marketing strategy and grow your business or agency. While all of them are great and can prove very useful to your marketing efforts, the following paid-for tools can offer even greater functions, and can be not just affordable but extremely lucrative.
Getting to grips with your digital marketing strategy can be a tough task. Making sure you consistently create the right content to attract online visitors, effectively channel them down the conversion path, and that you can analyse the results to see where you can improve, means having to juggle a lot of balls and spending a lot of time you should be using to turn your business into a success. And that’s before you even begin to mention keeping your staff in the loop and making sure you are all working towards the same goals with the same approach.