One of the main concepts behind successful inbound marketing is to broadcast to and engage with as many people as possible who might be interested in what you have to offer. It’s the old saying of ‘fishing where the fish are’, meaning to have a presence on the platforms where the right consumers are spending time, looking for useful information to address their needs, and find solutions to their challenges. And where is that? Facebook Messenger.
We all know that creating great content that will attract leads to our website and channel them along the conversion path with the right message tailored to the right persona at the right time is essential to a successful digital marketing strategy. However, the task is getting increasingly difficult as the sheer volume of content out there for an evolving consumer market means it is harder than ever to stand out, to get noticed, and to convert those visitors into qualified leads who can be nurtured until they are ready to make a purchasing decision.