The 10 pain points of reaching a Startup’s Marketing Objectives

Posted by Ross Lauder

Wed, Nov 25, 2015

In this series of articles, we have examined the various challenges that you will encounter as a start-up founder. In this final part, we provide a summary of the main points made. Enjoy!

Is there a market for your plan?

Your business needs to do more than merely provide a product or service that is nice to have. Do your utmost to make your offering a must have. You can achieve this by focusing your solutions on our core and innate human needs such as health, wealth and love. These markets are both huge and evergreen.

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Topics: Marketing Tips, Lead gen, startup tips, lead generation

A Guide to Reaching Marketing Objectives for Startups in Johannesburg

Posted by Ross Lauder

Fri, Nov 20, 2015

Johannesburg, located in the wealthy province of Gauteng, is the largest city in South Africa. As of 2015, Johannesburg is ranked as one of the 50 largest urban agglomerations in the world, while also being the largest city in the world not situated near a coast, river, or lake.

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Topics: Lead gen, startup tips, lead generation

A Guide to Reaching Marketing Objectives for Startups in Mumbai

Posted by Ross Lauder

Thu, Nov 19, 2015

Mumbai, also known as the Hollywood of India, is one of the most diverse cities in the country because of its large economic market. It is the most populous city in India and ninth in the world with a population of nearly 18.5million. Along with New York, London, and Tokyo, Mumbai is regarded as a Global City because of its global economic system.

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Topics: startup tips

A Guide to Reaching Marketing Objectives for Startups in Lagos

Posted by Ross Lauder

Wed, Nov 18, 2015

Lagos is the largest city in Nigeria and one of the powerhouses in the global economic set-up. As the second-fastest growing city in Africa (after Nigeria’s capital Abuja), the coastal city boasts the highest GDP as well as the busiest and largest port in the continent. As a mega metropolis, Lagos is also the most populous city in Nigeria and Africa, part of which has to do with the expansion activity that has been driving urbanisation in the region since 1991.

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Topics: startup tips

A Guide to Reaching Marketing Objectives for Startups in Hong Kong

Posted by Ross Lauder

Tue, Nov 17, 2015

Hong Kong is an amazing place for start-up investors and entrepreneurs. The city is located on the southern coast of China, ruled under a one-country, two-systems policy, with ts own distinct political and economic system. There are often comparisons made between Hong Kong and places like Tokyo and SIngapore. There has been an influx of foreign investment in the city due to lax governmental policies for start-ups. The city is an ideal place to do business in Asia, with great growth prospects and a chance to enter into the mainland China market. Business-friendly, stable, and cosmopolitan, Hong Kong opens a world of opportunities for start-ups to earn above average return on investments.

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Topics: startup tips

A Guide to Reaching Marketing Objectives in Shanghai

Posted by Ross Lauder

Mon, Nov 16, 2015

It is difficult to define the start-up environment of China in a few words; it isn’t only huge, it’s diverse and rapidly changing. It sets itself aside from the likes of London and San Francisco. It is a little difficult for foreign entrepreneurs to set up a business here due to the language barrier, but despite that, there are many foreign start-up companies flourishing by using the right techniques and strategies, making effective use of the huge economy. Shanghai is comparatively more diverse than every other city in the country and is central to the region’s innovation.

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Topics: startup tips

A Guide to Reaching Marketing Objectives in Lebanon

Posted by Ross Lauder

Fri, Nov 13, 2015

Lebanon is one of the most culturally and ethnically diverse countries in the world, currently going through extensive reforms in infrastructure and business models. Despite the turmoil in the Middle East, Lebanon remains a popular destination for businesses, especially SMEs. But how does it compare to places like San Francisco and London? Let’s take a look at some of the facts, stats, and policies in Lebanon that make it a good prospect for a start-up.

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Topics: startup tips

A Guide to Reaching Marketing Objectives in London

Posted by Ross Lauder

Fri, Nov 6, 2015

Global Locations Guide For Startups – London

Among the most popular cities in the world, London has gradually transformed from a financial and cultural capital to a high tech global hub for startups. In the past few years, this city has risen as one of the first European city's, along with Dublin and Berlin, to compete directly against the likes of New York and Silicon Valley. Many startups are opting for London for its location, the abundance of talent, and numerous funding options for new businesses.

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Topics: startup tips, Marketing Objectives

Linking your Startup Exit Plan and its Marketing Objectives

Posted by Ross Lauder

Thu, Nov 5, 2015

One important question to consider is whether you are building your start-up to sell or to keep. Why are you getting into the game and what do you want out of it? Creating an exit plan is an important step towards deciding on your startups marketing objectives.

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Topics: startup tips

What are your Marketing Objectives for your Start-up?

Posted by Ross Lauder

Mon, Oct 26, 2015

Is there a market for your start-ups positioning strategy?

Passion for your business idea is a vital ingredient of any start-up, but does your solution solve people's problems? Does your target demographic actually want to use your product? Is there a market for your plan?

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Topics: Lead gen, startup tips, Marketing Objectives, lead generation


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