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A Guide to Reaching Marketing Objectives in San Francisco

San Francisco is considered the cultural, technological, and financial centre of California. The city is enormous, and offers great opportunities for start-up firms. It has a diversified service economy ranging from high technology to financial services to tourism.

Posted by Ross Lauder - CRO
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The Importance of Integrated Marketing Communications for Startups

When creating a marketing plan for your business you have many factors to consider: how to get your brand in front of as many eyes as possible, how to best portray your unique message, and how to expertly utilize the latest technology and social media options. The good news is that you’re not starting from square one as you work to meet your marketing objectives.

Posted by Ross Lauder - CRO
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How to Nail Your Start-up’s Positioning Strategy in 2015

The number of start-ups is constantly on the rise, and they are all vying for the attention of the general public. Those that fail to expand, or just flounder after an initial success, may find the root of their failure has something to do with their business positioning. Put simply, your start-up needs to nail down its positioning strategy.

What is your positioning strategy?

In short, positioning is all about what you place in the mind of your potential customers, not what you do with your product. Your marketing strategy itself starts here, so in today’s ultra-competitive business world, you need to focus on having a superior positioning strategy.

Posted by Ross Lauder - CRO
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