Pokemon Go in decline? No chance - What it means for digital marketing

Posted by Adam Hyland

30 August

One thing we all hate is when a colleague returns from their holiday and we have to sit patiently and listen to their tales of travel and excitement, but bear with me as I tell you what I saw while away recently.

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Topics: Social Media, Social Media Consultant, Social Media Strategist

How LinkedIn brings all your Mass Communications together

Posted by Ross Lauder

19 August

Facebook is great for friends and Twitter is perfect for talk, but when it’s time to do some real business, LinkedIn remains social media’s top dog.

LinkedIn connects members to peers and colleagues across countless job types, from corporate accountants to fashion designers. Whatever field you’re in, LinkedIn has a sizable community of similar professionals. This has proved to be an invaluable tool for networking and headhunting, but how can LinkedIn be used effectively for standard mass communications?

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Topics: Social Media Strategist

LinkedIn vs. Business Cards in the Age of Mass Communications

Posted by Ross Lauder

06 August

There was a time when business cards did all the work for professionals looking to network or connect. These pieces of paper contained all the information a person looking to do business needed, but in this age of mass communications, are they still as effective, given the much larger business arena?

The digital age has enabled us to reach more people at the touch of a button and in less time. Thanks to the internet and the rise of various social networking sites, there are more ways to connect and many more opportunities to explore.

While the business card does its job of relaying information up front very well, if your goal is to attract and be available to a more global audience, it is no longer enough.

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Topics: Social Media Strategist

5 SMM Tools to get your Startup to its Marketing Objectives

Posted by Ross Lauder

04 August

Social Marketing Objectives in Startups

Its no secret, running a startup is tough. In fact tough doesn’t even begin to explain it. The time, the effort, the blood, sweat and tears. Not to mention the daunting fail rates. The idea of running your own startup is certainly a lot greater than the reality. But there is help out there. Social media has changed the way we reach our marketing objectives, and with that comes a whole heap of potentially baffling features and concepts. Thankfully there are plenty of social media tools that specialise in helping you minimise the stress and maximise the effectiveness of your startups social efforts.

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Topics: Social Media Consultant, Social Media Strategist

5 Social Media Tools to Help You Achieve Your Marketing Objectives

Posted by Ken Lanigan

07 July

Digital Marketing Solutions have taken a turn in recent years

The new age of social media has rolled in, and with it comes mass confusion. In a recent article I outlined how DIY social media marketing can help your business reach its marketing objectives.  There are now so many different platforms to choose from, each of those platforms have different functions and each of those functions have different outcomes. With so many different aspects how are you supposed to efficiently use these new marketing platforms?  To get you started here are 5 social media tools that all SMB’s should be using.

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Topics: Social Media, Social Media Strategist, Lead Gen For Business

Five Signs You Need a Social Media Consultant

Posted by Ross Lauder

25 June

Social media marketing is nothing new, but surprisingly, there are still a number of brands and businesses who are not tapping into the infinite
the potential of social media in reaching a wider audience. It’s understandable that not everyone has a full grasp of what social media marketing is all about. This is where a social media consultant comes in. But whatever you decide make sure you quantify the reasons you are actually doing it in the first place, oh and make sure you tie it to a GOAL and a revenue GOAL at that! Make sure it's also aligned to your overall marketing objectives.

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Topics: Social Media, Marketing Mix, Social Media Consultant, Social Media Strategist

Should Social Media be in my Integrated Marketing Communications plan?

Posted by Ross Lauder

23 June

Why use social media when you can call or email? Well let me ask you this; do you think we would be talking about social media if you could achieve the same outcomes or better with calls and emails? I’ve had many interactions with many different businesses over the years, and to this day I’ve never encountered so much indifference towards a marketing tool as I have with social media. It’s almost as though people are in denial about the evolution of marketing. Last week I looked at how to implement a social media strategy into your business, this week I’ll show you why your business needs it.

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Topics: Social Media, Social Media Consultant, Social Media Strategist

Social Media & Your Integrated Marketing Communications Plan

Posted by Ross Lauder

10 June

Does your Business need Social Media to reach Marketing Objectives?

It may be something that scares you, it maybe something that doesn’t interest you at all, it may even be something you know nothing about, unfortunately for you, it’s something you will have to acclimatize to, and sooner rather than later. Over the past 5 years, social media has begun to redefine the way companies operate in their given market place. Recent stats show 46% of online customers look to social media when making a purchase and that 8 out of 10 SMB’s engage with customers via social media platforms. Although these statistics show you that your business probably should be using social media as a marketing tool, they don’t give a fair indication as to how many businesses are butchering their presence, nor do they tell you how to avoid such failures. Whether you’re wondering were it all went wrong or looking to jump in the social media pool, these three steps will ensure you have a strong foundation to build on in the future. Our recent post covers how to set up a social media strategy in 8 simple steps but first lets dive deeper into the numbers.

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Topics: Smarketing, Social Media, Marketing Mix, Social Media Consultant, Social Media Strategist

Aligning A Social Strategy With My Marketing Mix and Objectives

Posted by Ross Lauder

02 June

When thinking “Social Media” It is still just another mass communications channel! 

It is good to know that you should align your social media strategy with your marketing mix and your overall marketing objectives, which are controlled by the following - The old 7P’s of marketing:

  • Products or services: what you are selling
  • Prices: your pricing strategy based on your market
  • Place: where your customers can access you and your products
  • Promotion: the different marketing channels that you should enter
  • Physical Evidence: how you can reassure your clients
  • People: your employees
  • Partners: possible tie-ups with other companies

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Topics: Social Media, Social Media Consultant, Social Media Strategist

Do You Need a Social Media Consultant?

Posted by Ross Lauder

01 June

What Is The Function of Social Media?

If your business is already up and running, you yourself would know how important having the best marketing solution is. Because you’re not the only one in this world with product X or service Y, differentiating yourself from your competitors and constantly evolving your marketing strategy is vital. Chances are, you’re already doing some form of mass marketing, be it distributing flyers or sending out email blasts. But today that is really not good enough mass marketing can in fact mean mass destruction of your brand. Thought is still required, I see people still using a “Spray and Pray” approach, that is let’s just through mud at the wall and hope that something sticks.

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Topics: Social Media, facebook, Marketing Mix, Social Media Consultant, Positioning Strategy, Social Media Strategist


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