Closure On Disclosure? New Blogging Guidelines Want Honesty As The Best Policy

Posted by Adam Hyland

Thu, Jan 26, 2017

You may have seen it in the news this week: Irish bloggers will now have to openly and immediately declare that content they are writing on behalf of a brand, and for which they are being paid, is in fact, an advertisement.

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Topics: Inbound Marketing, Digital Marketing, blogging, social media marketing, digital marketing agencies, blog writing tips, blog writing best practice, blogger code of conduct, ASAI, paid for advertising, paid for content

The C Word and How to Benefit from It With Your Social Media Strategy

Posted by Adam Hyland

Tue, Dec 6, 2016

First things first – by ‘C word’, we mean Christmas (If you thought it meant something else, your mind is not as pure as the driven snow). Yes, it’s that time of the year again when consumers are frantically looking around for presents to buy and places they can spend their hard-earned cash. Forget the sleigh bells and the chestnuts roasting on the open fire – to put it bluntly, it’s a capitalist holiday, and any business, whether e-commerce or traditional, that wants to bring in customers, needs to get serious about attracting them through social media channels.

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Topics: Social Media, Lead gen, web design, social media marketing, Online marketing, lead generation, Effective Web Design For Lead Gen, Lead Gen For Business

Why a positive customer experience is key to your digital marketing strategy

Posted by Adam Hyland

Fri, Oct 14, 2016

One of the first nuggets of information to come out of the 3XE Digital Conference held at Croke Park in Dublin yesterday was that 90% of consumers are influenced in their purchasing decisions by online reviews.

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Topics: Lead gen, social media marketing, online consumer behaviour, digital marketing strategy, positive user experience, online experience, lead generation, Lead Gen For Business


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