Pokemon Go in decline? No chance - What it means for digital marketing

Posted by Adam Hyland

30 August

One thing we all hate is when a colleague returns from their holiday and we have to sit patiently and listen to their tales of travel and excitement, but bear with me as I tell you what I saw while away recently.

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Topics: Social Media, Social Media Consultant, Social Media Strategist

Does your Startup Need a Social Media Consultant?

Posted by Ross Lauder

01 October

Many start-ups looking to save cash think that they can do so by simply writing social media advertisements on their own and performing social media marketing in-house. It’s certainly possible, but having a marketing consultant can make the process so much more headache-free, and often much more fruitful, at a lower expense.

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Topics: Social Media Consultant

How Start-ups Can Succeed in 2015: Advice from a Social Media Consultant 

Posted by Ross Lauder

24 August

As any social media consultant or digital marketing agency will tell you, social media marketing is an integral component of mass communications strategy in 2015. But, when it comes to social media marketing, it isn’t just about what you put into it - it’s about what you get out of it too.

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Topics: Social Media Consultant

A Social Media Consultant 's Take on 2015 Success

Posted by Anna

18 August

Ask A Social Media Consultant ! 

Social media is an essential component of anyintegrated marketing effort, working to improve your brand’s visibility, attract new customers and drive sales. But in order to be successful at social media marketing, you need to stay on top of all of the latest trends and opportunities. I’ve discussed the best tools and platforms for business before, so here is what you should know about successful social media marketing in 2015.

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Topics: Social Media, Social Media Consultant

Social Media and Blogging: The Two-Part Strategy to Successful Mass Communications

Posted by Ross Lauder

12 August

As every digital marketing agency or SEO agency will tell you, there are two key components of every successful mass communications strategy: social media and blogging. With the following helpful tips and tricks, you can master this two-part strategy and give your business the edge over competitors.

Promote your blog posts on social media. The vast majority of social media consultants will tell you that the key to integrating blogging and social media is promoting your blog posts across all of your social media networks, including Facebook, Twitter, Google+, etc. This will get the blogs out there and available, but the key to effectively promoting them is to post links to your blog posts when you know your followers are likely to be online. To know this, and get other specific information regarding your followers’ activities on social media, be sure to use analytics tools, such as Facebook Analytics.

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Topics: Social Media Consultant

What is your Business missing without Mass Communications?

Posted by Ross Lauder

11 August

Less than a quarter of a century ago, advertising, and marketing in general, was a much simpler battleground. Companies connected with customers using, almost entirely, three basic platforms: print, TV or radio. Messages were quite broad in order to reach as many people as possible, without alienating large sections of the audience. The idea of reaching smaller niche demographics was limited to specialty publications, sponsorship of events or promotions.

While today’s mass media continues to open up new and broader avenues for reaching people, it also magnifies a company’s ability to hone in on exactly the types of customers they’re after. Too often the mass in mass communications overshadows how well it can be used for precision strategies. Too many businesses, especially with small business marketing, neglect this possibility entirely.

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Topics: Social Media Consultant

A Crash Course for Going It Alone

Posted by Ross Lauder

10 August

Want to meet your marketing objectives without the help of a social media consultant or an SEO strategy? It’s possible! With the following tips and tricks, you can go it alone this year, and next, and still meet all of your targets, whether you are trying to improve your brand’s visibility, boost social share rates, or earn more revenue.

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Topics: Social Media Consultant

10 Social Media Tools You Need to Meet Marketing Objectives

Posted by Ross Lauder

07 August

 

How to Avoid Social Media Consultants

Social media is a tremendously powerful tool when it comes to meeting marketing objectives and it's not difficult to leverage it yourself. A well-planned, well-executed social media strategy can improve your brand’s visibility, generate new leads, drive traffic to your website and increase revenue. These 10 social media tools will improve that strategy and help you meet your marketing objectives.  

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Topics: Social Media Consultant

5 SMM Tools to get your Startup to its Marketing Objectives

Posted by Ross Lauder

04 August

Social Marketing Objectives in Startups

Its no secret, running a startup is tough. In fact tough doesn’t even begin to explain it. The time, the effort, the blood, sweat and tears. Not to mention the daunting fail rates. The idea of running your own startup is certainly a lot greater than the reality. But there is help out there. Social media has changed the way we reach our marketing objectives, and with that comes a whole heap of potentially baffling features and concepts. Thankfully there are plenty of social media tools that specialise in helping you minimise the stress and maximise the effectiveness of your startups social efforts.

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Topics: Social Media Consultant, Social Media Strategist

Using Link Building to Achieve Your Marketing Objectives

Posted by Ross Lauder

06 July


SEO has rapidly become one of the most important digital marketing solutions for businesses and companies looking to increase their online visibi lity. It’s probably fair to say that these days businesses that don’t use SEO will get left behind by their competitors. As more and more people turn to Bing and Google to discover local brands, it become more and more important for your brand to be found.

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Topics: SEO, Social Media Consultant, Marketing Communication


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