One thing we all hate is when a colleague returns from their holiday and we have to sit patiently and listen to their tales of travel and excitement, but bear with me as I tell you what I saw while away recently.
Many start-ups looking to save cash think that they can do so by simply writing social media advertisements on their own and performing social media marketing in-house. It’s certainly possible, but having a marketing consultant can make the process so much more headache-free, and often much more fruitful, at a lower expense.
As any social media consultant or digital marketing agency will tell you, social media marketing is an integral component of mass communications strategy in 2015. But, when it comes to social media marketing, it isn’t just about what you put into it - it’s about what you get out of it too.
Social media is an essential component of anyintegrated marketing effort, working to improve your brand’s visibility, attract new customers and drive sales. But in order to be successful at social media marketing, you need to stay on top of all of the latest trends and opportunities. I’ve discussed the best tools and platforms for business before, so here is what you should know about successful social media marketing in 2015.
As every digital marketing agency or SEO agency will tell you, there are two key components of every successful mass communications strategy: social media and blogging. With the following helpful tips and tricks, you can master this two-part strategy and give your business the edge over competitors.
Promote your blog posts on social media. The vast majority of social media consultants will tell you that the key to integrating blogging and social media is promoting your blog posts across all of your social media networks, including Facebook, Twitter, Google+, etc. This will get the blogs out there and available, but the key to effectively promoting them is to post links to your blog posts when you know your followers are likely to be online. To know this, and get other specific information regarding your followers’ activities on social media, be sure to use analytics tools, such as Facebook Analytics.