The C Word and How to Benefit from It With Your Social Media Strategy

Posted by Adam Hyland

06 December

First things first – by ‘C word’, we mean Christmas (If you thought it meant something else, your mind is not as pure as the driven snow). Yes, it’s that time of the year again when consumers are frantically looking around for presents to buy and places they can spend their hard-earned cash. Forget the sleigh bells and the chestnuts roasting on the open fire – to put it bluntly, it’s a capitalist holiday, and any business, whether e-commerce or traditional, that wants to bring in customers, needs to get serious about attracting them through social media channels.

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Topics: Social Media, Lead gen, web design, social media marketing, Online marketing, lead generation, Effective Web Design For Lead Gen, Lead Gen For Business

Pokemon Go in decline? No chance - What it means for digital marketing

Posted by Adam Hyland

30 August

One thing we all hate is when a colleague returns from their holiday and we have to sit patiently and listen to their tales of travel and excitement, but bear with me as I tell you what I saw while away recently.

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Topics: Social Media, Social Media Consultant, Social Media Strategist

Why is Weibo necessary to reach  Marketing Objectives?

Posted by Yanxin Zhang

14 September

Sina Weibo, known as Chinese Twitter, has become one of the most popular social media channels in the world, with around 167 million monthly active users.

Having successfully completed the Initial Public Offering (IPO) in 2014, Sina Weibo has achieved net revenues of $105.2 million in Q4 2014, with 83.8% of the revenue coming from advertising and marketing ($88 million).

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Topics: Social Media, Marketing Tips, Lead gen, Chinese Social Media, lead generation

A Social Media Consultant 's Take on 2015 Success

Posted by Anna

18 August

Ask A Social Media Consultant ! 

Social media is an essential component of anyintegrated marketing effort, working to improve your brand’s visibility, attract new customers and drive sales. But in order to be successful at social media marketing, you need to stay on top of all of the latest trends and opportunities. I’ve discussed the best tools and platforms for business before, so here is what you should know about successful social media marketing in 2015.

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Topics: Social Media, Social Media Consultant

5 Social Media Tools to Help You Achieve Your Marketing Objectives

Posted by Ken Lanigan

07 July

Digital Marketing Solutions have taken a turn in recent years

The new age of social media has rolled in, and with it comes mass confusion. In a recent article I outlined how DIY social media marketing can help your business reach its marketing objectives.  There are now so many different platforms to choose from, each of those platforms have different functions and each of those functions have different outcomes. With so many different aspects how are you supposed to efficiently use these new marketing platforms?  To get you started here are 5 social media tools that all SMB’s should be using.

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Topics: Social Media, Social Media Strategist, Lead Gen For Business

Five Signs You Need a Social Media Consultant

Posted by Ross Lauder

25 June

Social media marketing is nothing new, but surprisingly, there are still a number of brands and businesses who are not tapping into the infinite
the potential of social media in reaching a wider audience. It’s understandable that not everyone has a full grasp of what social media marketing is all about. This is where a social media consultant comes in. But whatever you decide make sure you quantify the reasons you are actually doing it in the first place, oh and make sure you tie it to a GOAL and a revenue GOAL at that! Make sure it's also aligned to your overall marketing objectives.

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Topics: Social Media, Marketing Mix, Social Media Consultant, Social Media Strategist

Should Social Media be in my Integrated Marketing Communications plan?

Posted by Ross Lauder

23 June

Why use social media when you can call or email? Well let me ask you this; do you think we would be talking about social media if you could achieve the same outcomes or better with calls and emails? I’ve had many interactions with many different businesses over the years, and to this day I’ve never encountered so much indifference towards a marketing tool as I have with social media. It’s almost as though people are in denial about the evolution of marketing. Last week I looked at how to implement a social media strategy into your business, this week I’ll show you why your business needs it.

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Topics: Social Media, Social Media Consultant, Social Media Strategist

Social Media & Your Integrated Marketing Communications Plan

Posted by Ross Lauder

10 June

Does your Business need Social Media to reach Marketing Objectives?

It may be something that scares you, it maybe something that doesn’t interest you at all, it may even be something you know nothing about, unfortunately for you, it’s something you will have to acclimatize to, and sooner rather than later. Over the past 5 years, social media has begun to redefine the way companies operate in their given market place. Recent stats show 46% of online customers look to social media when making a purchase and that 8 out of 10 SMB’s engage with customers via social media platforms. Although these statistics show you that your business probably should be using social media as a marketing tool, they don’t give a fair indication as to how many businesses are butchering their presence, nor do they tell you how to avoid such failures. Whether you’re wondering were it all went wrong or looking to jump in the social media pool, these three steps will ensure you have a strong foundation to build on in the future. Our recent post covers how to set up a social media strategy in 8 simple steps but first lets dive deeper into the numbers.

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Topics: Smarketing, Social Media, Marketing Mix, Social Media Consultant, Social Media Strategist

How to Create a Social Media Strategy to reach Marketing Objectives

Posted by Ross Lauder

08 June

Will you reach your marketing objectives? – Seriously 

 Social media marketing is something that has virtually shattered the way that companies have been doing their marketing over the last few years, but don’t just do it because you want to be seen to be keeping up with social media trends. More and more brands are realizing its true potential to reach out to their target audience and make a lasting impact on them. Yes, it’s one of the biggest opportunities that the Internet has to offer, but if an inappropriate social media strategy is designed, companies won’t milk it out for all it has to offer and it can even bring adverse effects. So whether you’re a social media consultant for a company or a business owner, this will serve as a guide to help you formulate your social media strategy.

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Topics: Social Media, Social Media Consultant

Aligning A Social Strategy With My Marketing Mix and Objectives

Posted by Ross Lauder

02 June

When thinking “Social Media” It is still just another mass communications channel! 

It is good to know that you should align your social media strategy with your marketing mix and your overall marketing objectives, which are controlled by the following - The old 7P’s of marketing:

  • Products or services: what you are selling
  • Prices: your pricing strategy based on your market
  • Place: where your customers can access you and your products
  • Promotion: the different marketing channels that you should enter
  • Physical Evidence: how you can reassure your clients
  • People: your employees
  • Partners: possible tie-ups with other companies

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Topics: Social Media, Social Media Consultant, Social Media Strategist


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