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How HubSpot Messages Helps Both Your Sales and Digital Marketing Teams

In the last couple of weeks since we crossed the big pond to attend Inbound 2016, we have been taking a look at some of the new features and tools from HubSpot that can help digital marketers create and maintain a better online marketing strategy.

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Your Integrated Marketing Communications, Do You Report?

Attractive Reporting: The Final Step in Your Integrated Marketing Communications

So you want to add some credibility to your marketing department? It’s always been easy to set marketing objectives, but in the past marketing has been a difficult department to report on, mostly due to the fact that the work was deemed intangible, and so as a result marketing reports fell between the cracks. However, things have changed. Today it is simple enough to collect data and tie dollars earned to marketing initiatives. This gives marketers the chance to prove their worth, but also demands accountability. Marketing reports are not only of use to senior management, but can also be used to great effect within their own department. So how do you provide information in a way that’s going to stand you in good stead? It’s actually simple enough and as a result can be done on a regular basis. Here’s a four-step guide to creating the perfect monthly report:

Posted by Ross Lauder - CRO
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Social Media & Your Integrated Marketing Communications Plan

Does your Business need Social Media to reach Marketing Objectives?

It may be something that scares you, it maybe something that doesn’t interest you at all, it may even be something you know nothing about, unfortunately for you, it’s something you will have to acclimatize to, and sooner rather than later. Over the past 5 years, social media has begun to redefine the way companies operate in their given market place. Recent stats show 46% of online customers look to social media when making a purchase and that 8 out of 10 SMB’s engage with customers via social media platforms. Although these statistics show you that your business probably should be using social media as a marketing tool, they don’t give a fair indication as to how many businesses are butchering their presence, nor do they tell you how to avoid such failures. Whether you’re wondering were it all went wrong or looking to jump in the social media pool, these three steps will ensure you have a strong foundation to build on in the future. Our recent post covers how to set up a social media strategy in 8 simple steps but first lets dive deeper into the numbers.

Posted by Ross Lauder - CRO
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