Cutting Through The Crap: Setting KPIs That Impact Your Business

Posted by Ross Lauder

08 August

What's the measure of success for your business?

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Topics: setting sales & marketing KPIs, how to measure KPIs, sales and marketing metrics, KPIs for digital marketing, vanity KPIs, measure success

The Chicken & Egg Scenario In The Sales & Marketing Mix

Posted by Ross Lauder

30 June

So, what the hell are we talking about when we talk about the chicken and egg scenario? Well, let’s assume that the egg is marketing and the chicken is sales. Which comes first? Just as the chicken had to come from an egg, so sales will only come about by way of successful marketing. But that egg had to come from a chicken, just as marketing resources are only possible if your business has made the sales necessary to invest in them. Therein lies the conundrum: What comes first, how do you make sure you have both, where should your priorities lie, and what’s the process?

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Topics: Smarketing, Inbound Marketing, ROI of sales & marketing, sales funnel, marketing & sales, chicken and egg in marketing, align sales and mrketing, sales & marketing work together, setting sales & marketing KPIs, sales & marketing


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