Search engine optimization (SEO) has become one of the most important components that make up the digital marketing picture. There are a variety of digital marketing solutions that help in increasing brand visibility online and SEO is something that can be used to enhance these solutions.
Unfortunately, SEO can be somewhat too technical for the layman. While there are principles and concepts that are easy to understand, changes in search engine algorithms can be confusing for those who don’t have the time to truly delve into SEO. There is a reason why there are SEO agencies and consultants. There is a demand for effective SEO but not everyone has the technical and working knowledge to make it click for their own websites.
Social media marketing has become one of the pillars of a successful digital marketing strategy, and one that every business needs in order to maximize online visibility. It is understandable that not everyone is social media savvy right out the box, and for most, a lot of learning and training is necessary in order to successfully DIY their business’ social media efforts.
The good news is that should you need a bit of a crash course in social media, you can team up with a social media consultant to help you learn the ropes. There are also hundreds of informative articles and how-tos online that you can use as
Increasing online traffic to your brand can be difficult at times. In facts it’s a lot like cooking a curry; There’s a hell of a lot of ingredients and it’s often difficult to know when, why or how to add them. Here are the steps that will help you increase your traffic and cook a mediocre curry.
When we think of business and the internet, we tend to think of the regional barriers that come down allowing us to trade anywhere and with anyone – we think of the ability to employ somebody on the other side of the world to build our website, design our graphics and compile an SEO strategy for our business. We think that the internet makes the world a little smaller than it was before and largely it does just that. We don’t usually think about local SEO services and making a business stand out within a much smaller area; too many SMEs ignore this important aspect and their businesses suffer in terms of web hits and customers.