You won’t be a successful start-up unless you meet your marketing objectives. The good news is that in today’s technological world there are a million and one ways to get your brand in front of potential customers. The challenge is honing in and figuring out which of these ways are the best ones for your company. Whether you’re focusing on how to promote your blog or how to boost your Twitter followers, inbound marketing will play an integral part.
In order to maintain a steady flow of cash during those initial months of your startup, it’s highly desirable to quickly ramp up search engine traffic coming to the main website. As modern tools for SEO research have become much more accessible, savvy start-up entrepreneurs can speed up the search engine optimisation process by performing the initial keyword research themselves.
Your target customer has read about your startup: in a blog, article, a promotional video, an infograph, or an interview you gave.
You let them know about your startup and what it is doing. Perhaps you shared your vision and team’s mission.
What will the potential customer do?Search for your startup.
You would have expected that, AND SO you decided to build a website where they can learn more.
Once your startup is up and running, you need to market it, to promote its message to your vast, as yet unmet target audience.
Your marketing objectives are diverse: increase awareness, engage customers, build rapport, establish trust and authority, increase conversions, and boost revenue.
Your purpose is singular: grow your startup.
Blogging can be time consuming but it’s a fun way to share your knowledge, interest and expertise about a certain topic. What’s more fun is to have people visit your blog on a regular basis and to interact with you and other readers. To achieve this, you’ll need to increase your blog’s visibility through creative and effective promotional efforts.These ten tips are easy to apply to your blog, no matter what topic you’re discussing and who your audience is.