Ten Myths about Social Media Marketing

Posted by Ross Lauder

15 July

Social media marketing has become one of the pillars of a successful digital marketing strategy, and one that every business needs in order to maximize online visibility. It is understandable that not everyone is social media savvy right out the box, and for most, a lot of learning and training is necessary in order to successfully DIY their business’ social media efforts.

The good news is that should you need a bit of a crash course in social media, you can team up with a social media consultant to help you learn the ropes. There are also hundreds of informative articles and how-tos online that you can use as

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Topics: SEO

The Correlation Between Blogging and Cooking Curries

Posted by Tom Ritchie

14 July

What Are Your Online Marketing Objectives?

Increasing online traffic to your brand can be difficult at times. In facts it’s a lot like cooking a curry; There’s a hell of a lot of ingredients and it’s often difficult to know when, why or how to add them. Here are the steps that will help you increase your traffic and cook a mediocre curry.


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Topics: SEO, Marketing Tips

Five Reason You Need an SEO Agency

Posted by Ross Lauder

13 July

If you want to maximise your web presence and get your business noticed, then SEO is king. There are many factors to work through when trying to get ahead of your competition and only a dedicated SEO agency can help you achieve that. You can certainly do your own SEO, and many SME business do, but it can be time-consuming, frustrating and expensive. Often it is the lack of expert knowledge that lets you down. Plus, the major search engines are regularly changing their game to keep ahead of the needs of the web, and in simplifying how web searches work. Here are five core reasons why you should outsource your SEO.

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Topics: SEO

Why Your SME Needs Local SEO Services

Posted by Ross Lauder

10 July

When we think of business and the internet, we tend to think of the regional barriers that come down allowing us to trade anywhere and with anyone – we think of the ability to employ somebody on the other side of the world to build our website, design our graphics and compile an SEO strategy for our business. We think that the internet makes the world a little smaller than it was before and largely it does just that. We don’t usually think about local SEO services and making a business stand out within a much smaller area; too many SMEs ignore this important aspect and their businesses suffer in terms of web hits and customers.

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Topics: SEO

The Best SEO Tools to Help With Your Marketing Objectives (Part 2)

Posted by Ross Lauder

09 July

Following my first installment of the Best Free SEO Tools to Help With Your Marketing Objectives, we now present more FREE tools that you can use to help you with your SEO strategy

Audits to meet Marketing Objectives

When doing SEO, it’s important for you to get an outside perspective on how your website is performing and whether you have all the elements necessary to make your website truly search engine optimised. These tools will help audit your website and determine if there are any missing elements that needs to be worked on. If you don’t have the resources to seek out local SEO services to audit your site, these are wonderful alternatives. 

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Topics: SEO

The Best Free SEO Tools to Help with Your Marketing Objectives (Part 1)

Posted by Ross Lauder

08 July

Search Engine Optimization (SEO) is a vital component of any digital marketing strategy. If you have a firm grasp on SEO concepts and techniques, you may be able to successfully conduct your own SEO for your website or social media campaign. If you need a refresher course on SEO basics, here’s a guide we posted last year.

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Topics: SEO, SEO agency, digital marketing solutions

Using Link Building to Achieve Your Marketing Objectives

Posted by Ross Lauder

06 July


SEO has rapidly become one of the most important digital marketing solutions for businesses and companies looking to increase their online visibi lity. It’s probably fair to say that these days businesses that don’t use SEO will get left behind by their competitors. As more and more people turn to Bing and Google to discover local brands, it become more and more important for your brand to be found.

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Topics: SEO, Social Media Consultant, Marketing Communication

What Can Twitter Do for Your Mass Communications?

Posted by Ross Lauder

03 July

In the world of marketing, the emergence of social media will be seen as one of the greatest catalysts of change. As consumers demand more and more, it is through social media platforms businesses can keep up with the ever-increasing demands. Of all the platforms, Twitter has stamped itself as arguably the most effective social media-marketing tool going. If your business isn’t using twitter, here are some of the benefits you are missing out on:

Mass Communications

Of all the features that social media brings to marketing, its the mass communications aspect that really excites businesses. The potential exposure that can be gained through social media is 

extraordinary. It’s also a simple concept to grasp; Reach is 

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Topics: SEO, Social Media Consultant, Marketing Communication

Five Things to Look for in an SEO Agency

Posted by Ross Lauder

30 June

What is SEO

Search engine optimization, aka SEO, has taken off in popularity in the past five years, and it shows no signs of stopping. SEO is essentially the use of methods and techniques for the purpose of increasing website traffic through search engine results.

All search engines use unique algorithms that determine the relevance of content based on the keywords or phrases used for a search.  The search engines then “crawl” websites and their content and then present the most relevant page on their results page. SEO is then the strategy used by website owners to ensure that their pages appear on the first page (at least) of a search results page.

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Topics: SEO, Marketing Tips

3 Ways a CMS Portal Can Help Your Marketing Strategy

Posted by Ross Lauder

16 June

A content management system (CMS) portal can be a useful tool in ensuring that your marketing strategy is executed seamlessly. Here you’ll find the three most important ways how. 

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Topics: SEO, Marketing Mix, web design


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