Following his recent interview on Dublin City FM’s The Persuaders programme, our sales director Ross recently made a swift return to the airwaves on Friday, August 4, this time as a guest on UpStarts, the show about digital marketing and business.
With 1 billion websites on the World Wide Web, the internet is a daunting place, and you’d be excused for thinking there is no point in your small business putting in the time and effort of adding to the noise by creating loads more content. What makes it worse is the fact that there seems to be a thousand and one people selling you a template fix for your business’s very specific visibility issues. But there are ways you can avoid simply adding to the noise and really make your SME stand out from the crowd. So here is a checklist to help you get on your way.
The 4 Ps of Marketing, the so-called Marketing Mix, has been around and followed loyally for almost 60 years, but can a principle that old really be applied to today’s rapidly changing marketing environment? Can such a ‘magic mix’ of Product, Placement, Price and Promotion, established a decade before we first landed on the Moon, be relevant in today’s world of super-connectivity, of always online consumerism and multiple device demands, of digital marketing as we know it today?
It’s always good when people say nice things about you, but in business, it is not just good, but important to your brand’s visibility and ability to engage with consumers and turn them into qualified leads. Contrary to the Oscar Wilde quote that there is only one thing worse than being talked about, and that is not being talked about, in the world of digital marketing, being talked about is pretty much essential to business growth.
They keep changing the rules! It’s difficult to keep up with the best practices that will push you up the rankings in online search, but there are certain things you should keep in mind that will help your business increase visibility, website traffic and consumer engagement. Here’s a rundown of ten of them…