It’s official: The use of keywords as we know them is becoming a thing of the past. In response to changing consumer behaviour and search engine algorithms, HubSpot has announced that as of May, their keywords tool will be no more. By declaring that they will be ‘sunsetting’ this previously vital element of content creation and SEO strategies, the inbound marketing colossus has refocused to launch its Content Strategy tool in its place.
Voice search is the latest development in SEO, delivering AI-driven search results to spoken questions, and it’s going to be a major player in online content. All inbound marketing agencies need to know how to make sure their business or agency is found online when spoken questions overtake typed requests in search engine results.
It’s 2018, and it’s time for everybody to make their New Year resolutions. That doesn’t just mean those plans to join a gym (and stop going by February), or to cut down on the cakes, it also applies to your inbound marketing efforts and how you can generate more leads for your business by following the inbound marketing New Year resolution list.
Nowadays, in order to satisfy consumer behaviour and demand, the majority of businesses have a website that they hope will attract new clients and customers. It is imperative for any successful business to be able to be found online, but simply having a website doesn’t mean that the job is done and that customers will come flooding in.
It might sound like a delicious chocolate bar, but topic clusters are actually the best new way to meet SEO challenges, create an effective digital marketing strategy to generate leads, and position your business or digital marketing agency at the top of the search queue. We take a look at what they are, and why they are so effective.