GF_blog_listing_all_banner.jpg

How To Sell in The Digital Age: The Sales & Marketing Tools I Can’t Live Without

Like ‘Old Gil’ from the Simpsons, I’ve been in this game for more than ten years, and I’d like to think I’m not as long in the tooth as him at least. From a Glengarry Glen Ross perspective, I’m almost the newest kid on the block, but if you’re a Millennial, perhaps I seem over the hill. The bottom line is that times have changed, and selling is no longer about spewing out feature sets - it’s about identifying and being able to solve a problem in a succinct and value-orientated fashion, and interacting with your prospect in the newer channels on which they want to communicate.

Posted by Ross Lauder - CRO
Read More

Death Of A Salesman? Inbound & The Changing Focus Of The Sales Role In Marketing

Remember the days when salespeople went door to door or picked up the phone to make cold calls to try to win business? Those days are, for the most part, gone. Seismic shifts in consumer behaviour brought on by the omnipresence of the internet’s endless supply of information means people no longer want to be bothered by that interruptive approach from some guy (or gal) who has no idea who you are, what your interests are, or what you might want to buy.

Read More

Search by Topic

see all

Popular Articles

Build a High-Conversion Website

Make Your Website Work For You

Generate More Leads

The Lead Generation Survival Kit