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How To Sell in The Digital Age: The Sales & Marketing Tools I Can’t Live Without

Like ‘Old Gil’ from the Simpsons, I’ve been in this game for more than ten years, and I’d like to think I’m not as long in the tooth as him at least. From a Glengarry Glen Ross perspective, I’m almost the newest kid on the block, but if you’re a Millennial, perhaps I seem over the hill. The bottom line is that times have changed, and selling is no longer about spewing out feature sets - it’s about identifying and being able to solve a problem in a succinct and value-orientated fashion, and interacting with your prospect in the newer channels on which they want to communicate.

Posted by Ross Lauder - CRO
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