Can Smarketing Help Achieve Your Digital Marketing Goals?

Posted by Adam Hyland

Tue, May 30, 2017

‘Smarketing.’ It’s not the nicest example of a portmanteau out there. There are others that manage to effectively and more nicely capture a two-word concept into one, from the now mundane ‘brunch’ or ‘internet’ to the entertaining ‘craptacular’. But craptacular term aside, the concept behind ‘smarketing’ - having sales and marketing working together - is great, and is one that business and agencies really should be familiar with and practising.

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Topics: Smarketing, lead generation, sales and marketing, Lead Gen For Business, qualified lead generation, closed loop reporting, sales and marketing working together

More Lessons From Our Inbound Digital Marketing Workshop: The Smarketing Approach To Lead Generation

Posted by Adam Hyland

Fri, Feb 3, 2017

Earlier this week, we outlined some of the main talking points from our first inbound marketing workshop held in Dublin, but there were so many more takeaways and tips that we thought we would take a look at what else our Sales Director Ross had to say.

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Topics: Smarketing, Inbound Marketing, Digital Marketing, lead generation, sales and marketing, inbound digital marketing, Inbound marketing workshop

How HubSpot Messages Helps Both Your Sales and Digital Marketing Teams

Posted by Adam Hyland

Thu, Dec 8, 2016

In the last couple of weeks since we crossed the big pond to attend Inbound 2016, we have been taking a look at some of the new features and tools from HubSpot that can help digital marketers create and maintain a better online marketing strategy.

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Topics: Smarketing, Lead gen, web design, HubSpot tools, HubSpot Messages, integrated marketing, lead generation, sales and marketing, Effective Web Design For Lead Gen, Lead Gen For Business


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