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This Easter, Let's Look at the Chicken & Egg Scenario In the Sales & Marketing Mix

Easter is here, and with thoughts turning to eggs (unless the religious connotations are more your thing), we're taking a look at the chicken and egg scenario, and how it relates to sales and marketing.

We all know the 'which came first?' riddle, but what do we mean when we apply it to sales and marketing today? Well, let’s assume that the egg is marketing and the chicken is sales. Just as the chicken had to come from an egg, so sales will only come about by way of successful marketing. But that egg had to come from a chicken, just as marketing resources are only possible if your business has made the sales necessary to invest in them. Therein lies the conundrum: What comes first, how do you make sure you have both, where should your priorities lie, and what’s the process?

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The Changing Face of Inbound: An Interview with HubSpot's Dan Sally

As always, we were really excited to attend Inbound 2017 in Boston this year, and took away a lot of great insights that will help us to deliver an even better service to our clients. 

An unexpected bonus was when I bumped into my former colleague, Dan Sally, senior salesperson with HubSpot and MC of the Inbound summit, and got to talk to him about the changing face of Inbound.

Posted by Ross Lauder - CRO
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