Why Winning Customers Means First Having To Qualify

Posted by Adam Hyland

Fri, Jul 14, 2017

If your digital marketing team is churning out a load of great content to give you a favourable position in search rankings and an increase in visitors to your website, you might be wondering why your sales team is not delivering when it comes to closing all those juicy new leads and turning them into sales.

Read More

Topics: Inbound Marketing, Digital Marketing, inbound digital marketing, Lead Gen For Business, qualified lead generation, SQLs, MQLs, lead generation and conversion

Can Smarketing Help Achieve Your Digital Marketing Goals?

Posted by Adam Hyland

Tue, May 30, 2017

‘Smarketing.’ It’s not the nicest example of a portmanteau out there. There are others that manage to effectively and more nicely capture a two-word concept into one, from the now mundane ‘brunch’ or ‘internet’ to the entertaining ‘craptacular’. But craptacular term aside, the concept behind ‘smarketing’ - having sales and marketing working together - is great, and is one that business and agencies really should be familiar with and practising.

Read More

Topics: Smarketing, lead generation, sales and marketing, Lead Gen For Business, qualified lead generation, closed loop reporting, sales and marketing working together

Why Digital Marketers Need To Get Smart About Artificial Intelligence

Posted by Adam Hyland

Tue, Apr 25, 2017

Though big hitters such as Bill Gates, Elon Musk and Stephen Hawking have warned of the possible negative consequences of our adopting Artificial Intelligence, nobody has come back from the future to warn us about just how catastrophic a robot-dominated future will be for humankind, so we have to assume that this innovative and exciting advancement is going to be around for a while yet.

Read More

Topics: consumer behaviour, attracting online consumers, on-site personalisation, qualified lead generation, chatbots, Artifical Intelligence, AI, AI in marketing, AI in digital marketing, big data, bots


New Call-to-action
 
How to create a high-conversion website

Subscribe to Email Updates

Posts by Topic

see all