The number of start-ups is constantly on the rise, and they are all vying for the attention of the general public. Those that fail to expand, or just flounder after an initial success, may find the root of their failure has something to do with their business positioning. Put simply, your start-up needs to nail down its positioning strategy.
What is your positioning strategy?
In short, positioning is all about what you place in the mind of your potential customers, not what you do with your product. Your marketing strategy itself starts here, so in today’s ultra-competitive business world, you need to focus on having a superior positioning strategy.