Attracting the Right Staff For Your Positioning Strategy

Posted by Ross Lauder

Fri, Oct 30, 2015

However revolutionary your product may be, your start-up cannot be successful without having the right people working for you. Attracting, hiring and keeping star performers should be one of your core priorities as a start-up founder. The responsibility rests firmly on your shoulders, so make sure you are up to the task!

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Topics: Positioning Strategy

How to Ensure Cash Flow to Meet a Start-up's Marketing Objectives

Posted by Ross Lauder

Wed, Oct 28, 2015

Cash flow to grow in marketing objectives

Effective cash flow management is a vital ingredient for the success of your start-up. For established businesses, cash flow is king. For start-ups, it's God.

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Topics: Lead gen, Positioning Strategy, Marketing Objectives, lead generation

How to Nail Your Start-up’s Positioning Strategy in 2015

Posted by Ross Lauder

Mon, Aug 3, 2015

The number of start-ups is constantly on the rise, and they are all vying for the attention of the general public. Those that fail to expand, or just flounder after an initial success, may find the root of their failure has something to do with their business positioning. Put simply, your start-up needs to nail down its positioning strategy.

What is your positioning strategy?

In short, positioning is all about what you place in the mind of your potential customers, not what you do with your product. Your marketing strategy itself starts here, so in today’s ultra-competitive business world, you need to focus on having a superior positioning strategy.

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Topics: Positioning Strategy, start-up business

Let Your Competitors Perfect Your Positioning Strategy

Posted by Ross Lauder

Wed, Jul 22, 2015

The business world is a fickle one, if you don’t have the perfect positioning strategy then you run the risk of missing out on prospective clients every day. Whether you are new or old, one of the best methods of learning is through your competitors. The problem is you can’t ring up the competition and simply ask – “how they are you nailing your marketing objectives?” Fortunately there are ways you can find out exactly what they are doing, right and wrong, and the answers will certainly help your business blossom.

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Topics: Positioning Strategy

Can Your Positioning Strategy Help Your Digital Marketing Solutions

Posted by Ross Lauder

Mon, Jun 29, 2015

First things First, Do You Have a Positioning Strategy?

Believe it or not, there are startup and SME owners out there who overlook the importance of having a positioning strategy, but it’s not entirely their fault. Fresh faced entrepreneurs who never went to business school or sat through a marketing class learn about the industry through experience, and not everyone gets to learn about positioning strategies until later on in their careers.

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Topics: digital media, Social Media Consultant, Positioning Strategy

Do You Need a Social Media Consultant?

Posted by Ross Lauder

Mon, Jun 1, 2015

What Is The Function of Social Media?

If your business is already up and running, you yourself would know how important having the best marketing solution is. Because you’re not the only one in this world with product X or service Y, differentiating yourself from your competitors and constantly evolving your marketing strategy is vital. Chances are, you’re already doing some form of mass marketing, be it distributing flyers or sending out email blasts. But today that is really not good enough mass marketing can in fact mean mass destruction of your brand. Thought is still required, I see people still using a “Spray and Pray” approach, that is let’s just through mud at the wall and hope that something sticks.

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Topics: Social Media, facebook, Marketing Mix, Social Media Consultant, Positioning Strategy, Social Media Strategist


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