Don’t Be Heartbroken By Your Digital Marketing Strategy This Valentine’s Day

Posted by Adam Hyland

13 February

Ah, Valentine’s Day, that day when those who are loved, and those who are not, feel the sensation most of all. Many digital marketers are falling into the latter category, their messages and mails left unanswered, their courtship ignored, by an audience of consumers who have changed; changed how they act, how they think and how they react to what we have to say. So, what happened in this dynamic relationship in which marketers used to hold all the cards, and what can they do to regain that love (and trust)? What can they do to regain website traffic and generate leads?

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Topics: Digital Marketing Agency, Inbound Marketing, Digital Marketing, online consumer behaviour, consumer behaviour, lead generation, Valentine's Day, attracting online consumers, no love for marketing

Why a positive customer experience is key to your digital marketing strategy

Posted by Adam Hyland

14 October

One of the first nuggets of information to come out of the 3XE Digital Conference held at Croke Park in Dublin yesterday was that 90% of consumers are influenced in their purchasing decisions by online reviews.

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Topics: Lead gen, social media marketing, online consumer behaviour, digital marketing strategy, positive user experience, online experience, lead generation, Lead Gen For Business


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