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The Oscars and reaching digital marketing objectives with Influencer Outreach

The Oscars took place on Sunday, and while we couldn't predict all of the winners on the night, there was one thing we could predict: Jennifer Lawrence would wear Dior. We all knew, not because we are fashion aficionados, but because the first question she is asked when she walks down the red carpet is: ‘Who are you wearing?’

Posted by Ross Lauder - CRO
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The 10 pain points of reaching a Startup’s Marketing Objectives

In this series of articles, we have examined the various challenges that you will encounter as a start-up founder. In this final part, we provide a summary of the main points made. Enjoy!

Is there a market for your plan?

Your business needs to do more than merely provide a product or service that is nice to have. Do your utmost to make your offering a must have. You can achieve this by focusing your solutions on our core and innate human needs such as health, wealth and love. These markets are both huge and evergreen.

Posted by Ross Lauder - CRO
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Finding a price for your Startup positioning strategy

Find a suitable pricing strategy for your products positioning strategy

It may be among the most difficult aspects you will have to face as a start-up founder. Aim too low and you leave money on the table. Ask for too much and you put off potential customers, thereby losing even more revenue. In this article, we discuss how to find the correct pricing strategy for your product.

Posted by Ross Lauder - CRO
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Why the 1849 Gold Rush Is Like the Modern Marketing Mix

Our team was talking in the office recently, and something struck us: Believe it or not, there are huge similarities between the way people headed out in their droves to dig for gold in the mid-1800s and today’s drive towards finding leads and customers – marketing gold – through modern-day techniques.

Posted by Ross Lauder - CRO
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10 Killer Social Media Hacks that get Startups to their Marketing Objectives

You want to use social media to reach your marketing objectives as quickly as possible, but you’re not sure what platforms and campaigns will work best for you. Check out these ten killer social media hacks that can turn software startups into software giants in no time.

Posted by Ross Lauder - CRO
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