The Oscars and reaching digital marketing objectives with Influencer Outreach

Posted by Ross Lauder

26 February

The Oscars took place on Sunday, and while we couldn't predict all of the winners on the night, there was one thing we could predict: Jennifer Lawrence would wear Dior. We all knew, not because we are fashion aficionados, but because the first question she is asked when she walks down the red carpet is: ‘Who are you wearing?’

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Topics: Marketing Tips, Lead gen, lead generation, Lead Gen For Business

The 10 pain points of reaching a Startup’s Marketing Objectives

Posted by Ross Lauder

25 November

In this series of articles, we have examined the various challenges that you will encounter as a start-up founder. In this final part, we provide a summary of the main points made. Enjoy!

Is there a market for your plan?

Your business needs to do more than merely provide a product or service that is nice to have. Do your utmost to make your offering a must have. You can achieve this by focusing your solutions on our core and innate human needs such as health, wealth and love. These markets are both huge and evergreen.

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Topics: Marketing Tips, Lead gen, startup tips, lead generation

Finding a price for your Startup positioning strategy

Posted by Ross Lauder

29 October

Find a suitable pricing strategy for your products positioning strategy

It may be among the most difficult aspects you will have to face as a start-up founder. Aim too low and you leave money on the table. Ask for too much and you put off potential customers, thereby losing even more revenue. In this article, we discuss how to find the correct pricing strategy for your product.

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Topics: Marketing Tips, Lead gen, lead generation

Why the 1849 Gold Rush Is Like the Modern Marketing Mix

Posted by Ross Lauder

15 October

Our team was talking in the office recently, and something struck us: Believe it or not, there are huge similarities between the way people headed out in their droves to dig for gold in the mid-1800s and today’s drive towards finding leads and customers – marketing gold – through modern-day techniques.

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Topics: Marketing Tips, Lead gen, lead generation

10 Killer Social Media Hacks that get Startups to their Marketing Objectives

Posted by Ross Lauder

12 October

You want to use social media to reach your marketing objectives as quickly as possible, but you’re not sure what platforms and campaigns will work best for you. Check out these ten killer social media hacks that can turn software startups into software giants in no time.

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Topics: Marketing Myths, Marketing Tips

Blogging As A Positioning Strategy Did You Start Yesterday?

Posted by Ross Lauder

02 October

Blogging and The Marketing Mix

Marketing simply works differently today than it has at any other point in history. As a business owner, you have to consider all kinds of consumer services and how your company is affected by what people say about them. From Twitter to Facebook, to the content on your network of websites, you need to make sure you’re paying attention to your company’s image on the internet. One extremely important aspect of that image is how you come across on the ‘blogosphere’.

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Topics: Marketing Tips

Adding Social Media To Integrated Marketing Communications

Posted by Anna

29 September

Social media has power to such an extent that it can cause revolutions or uprisings in countries, eventually leading to changes in government. Less dramatically, in the business world, social media has become the go-to tool for finding the real sentiment of consumers and end users.

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Topics: Marketing Tips

Realise Your Startup's Potential by Leveraging the Power of Social Media

Posted by Ross Lauder

24 September

Social media has transformed from being a marketing opportunity to a marketing priority. Popular social media platforms are now a constant in people's lives, with 58% of adults having a Facebook account and 23% of adults using Twitter on a regular basis.

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Topics: Marketing Tips

What Can a Social Media Consultant Offer Your Start-up?

Posted by Ken Lanigan

17 September

Many companies understand that social media should be a part of their marketing plan, but often they don’t realise just how essential it is. A recent study showed that 74% of consumers turn to social media to inform their purchasing decisions. Product offers shared by trusted influencers covert up to ten times more than those sent out by other brands. With stats like these, it’s clear to see that social media is important, but some companies are still left wondering: why do I need a social media consultant?

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Topics: Marketing Tips

10 Influencers Your Startup Can Learn from to reach its Marketing Objectives

Posted by Ross Lauder

16 September

Your blog needs views and you need to take the steps necessary to make it happen. But where do you start? How do you reach your marketing objectives? There are numerous avenues you’ll have to pursue, but one essential step in learning how to promote your blog is to pay attention to what the top influencers are doing. Take a look at these ten influencers and learn from their expertise.

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Topics: Marketing Tips, Lead gen, lead generation


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