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10 Killer Social Media Hacks that get Startups to their Marketing Objectives

You want to use social media to reach your marketing objectives as quickly as possible, but you’re not sure what platforms and campaigns will work best for you. Check out these ten killer social media hacks that can turn software startups into software giants in no time.

Posted by Ross Lauder - CRO
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Smarketing, Aligning Marketing Objectives in a Volatile Relationship


Sales and Marketing Objectives 2.0

It’s not just a made-up word, there is a genuine concept behind the term, with a profitable meaning. As I touched on in my article: Social Media: RawNumbers & Your Integrated Marketing Communications Plan, Smarketing is based around transparency and alignment between Sales and Marketing objectives. Novel concept I know, as in they should actual communicate but it focuses on Sales teams being able to see, align, articulate and compensate along the same lines as Marketing, and vice versa. Through this integrated marketing communications comes coordination between two departments that have always had the tendency to buck heads. I continue to be surprised by the number of businesses who would seem to be in business despite themselves.

Posted by Ross Lauder - CRO
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Web Design & What a CMS Portal Can & Should Do For You!

What The Hell is A CMS Anyway....

A content management system, or CMS for short, is an application that allows website owners and other authorized users to create, publish, modify and store a website’s content from a central interface. A CMS portal normally has an administration section on the web – also known as the backend – where content is made or edited. The content can then be viewed by end users on the website, which is also known as the front end. Unlike a static website, a CMS-based website is dynamic meaning there is a database in which information is stored and fetched real-time when an end user accesses that piece of information. Static websites, on the other hand, have the information coded on each web page. Thus, if you need to edit the content somewhere on your static website, your web design company will have to modify the content on the exact webpage and then re-publish it on the server using ftp software. As this work requires a lot of technical knowledge, not every website owner can do this. On the contrary, updating a CMS-based website is quite easy. You only have to access a password-protected dashboard and from there, you can do your content modifications. While your site visitor won’t have a clue whether your site is built using CMS, the differences between CMS and static HTML are something that you as the website owner will feel as you go along managing your site. Here are some of the benefits of having a CMS-based site.

Posted by Ross Lauder - CRO
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The 3 Pillars to Winning Online Without a Digital Marketing Agency

Do you need a web design company to beat your competitors?

Yes: 947,182,252; this is the number of active sites. And that number is increasing not just day by day, but second by second. When people say the internet is a competitive digital market place, they mean it. As a business, of course, you don’t have to actually worry about all of these businesses competing with you.


A website redesign company, for example, doesn’t need to worry about the local pizza shop trying to rank number one for their relevant keywords. The internet does open up a wider range of options to customers than they had previously, and this can work for or against your website depending on how well you position your site in terms of search engine ranking, PPC, and accessibility.

Whether you’re looking to reposition your existing website, or coming out with a website relaunch, here are three things you should keep in mind in order to be successful in the competitive online market place.

Posted by Ross Lauder - CRO
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5 Myths about reaching Online Marketing Objectives

It is said that for a business to grow it is vital for them to have an online presence. But there are some Online Marketing Myths companies need to be aware of.

Posted by Hillary Lyons
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