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The 4 Ps of Marketing And How They Apply To Today’s Digital World

The 4 Ps of Marketing, the so-called Marketing Mix, has been around and followed loyally for almost 60 years, but can a principle that old really be applied to today’s rapidly changing marketing environment? Can such a ‘magic mix’ of Product, Placement, Price and Promotion, established a decade before we first landed on the Moon, be relevant in today’s world of super-connectivity, of always online consumerism and multiple device demands, of digital marketing as we know it today?

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The 10 Ways Social Media Marketing Gets your Software Start-up to Its Marketing Objectives

Software start-ups must utilise integrated marketing communications if they want to get off the ground, and reach both their short-term and long-term marketing objectives. Yet many are not utilising social media to its full potential. Learn the ten ways in which social media marketing can get your company where it needs to go.

Posted by Ross Lauder - CRO
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Your Integrated Marketing Communications, Do You Report?

Attractive Reporting: The Final Step in Your Integrated Marketing Communications

So you want to add some credibility to your marketing department? It’s always been easy to set marketing objectives, but in the past marketing has been a difficult department to report on, mostly due to the fact that the work was deemed intangible, and so as a result marketing reports fell between the cracks. However, things have changed. Today it is simple enough to collect data and tie dollars earned to marketing initiatives. This gives marketers the chance to prove their worth, but also demands accountability. Marketing reports are not only of use to senior management, but can also be used to great effect within their own department. So how do you provide information in a way that’s going to stand you in good stead? It’s actually simple enough and as a result can be done on a regular basis. Here’s a four-step guide to creating the perfect monthly report:

Posted by Ross Lauder - CRO
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Five Signs You Need a Social Media Consultant

Social media marketing is nothing new, but surprisingly, there are still a number of brands and businesses who are not tapping into the infinite
the potential of social media in reaching a wider audience. It’s understandable that not everyone has a full grasp of what social media marketing is all about. This is where a social media consultant comes in. But whatever you decide make sure you quantify the reasons you are actually doing it in the first place, oh and make sure you tie it to a GOAL and a revenue GOAL at that! Make sure it's also aligned to your overall marketing objectives.

Posted by Ross Lauder - CRO
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Smarketing, Aligning Marketing Objectives in a Volatile Relationship


Sales and Marketing Objectives 2.0

It’s not just a made-up word, there is a genuine concept behind the term, with a profitable meaning. As I touched on in my article: Social Media: RawNumbers & Your Integrated Marketing Communications Plan, Smarketing is based around transparency and alignment between Sales and Marketing objectives. Novel concept I know, as in they should actual communicate but it focuses on Sales teams being able to see, align, articulate and compensate along the same lines as Marketing, and vice versa. Through this integrated marketing communications comes coordination between two departments that have always had the tendency to buck heads. I continue to be surprised by the number of businesses who would seem to be in business despite themselves.

Posted by Ross Lauder - CRO
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