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Using Link Building to Achieve Your Marketing Objectives

SEO has rapidly become one of the most important digital marketing solutions for businesses and companies looking to increase their online visibi lity. It’s probably fair to say that these days businesses that don’t use SEO will get left behind by their competitors. As more and more people turn to Bing and Google to discover local brands, it become more and more important for your brand to be found.

Posted by Ross Lauder - CRO
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What Can Twitter Do for Your Mass Communications?

In the world of marketing, the emergence of social media will be seen as one of the greatest catalysts of change. As consumers demand more and more, it is through social media platforms businesses can keep up with the ever-increasing demands. Of all the platforms, Twitter has stamped itself as arguably the most effective social media-marketing tool going. If your business isn’t using twitter, here are some of the benefits you are missing out on:

Mass Communications

Of all the features that social media brings to marketing, its the mass communications aspect that really excites businesses. The potential exposure that can be gained through social media is 

extraordinary. It’s also a simple concept to grasp; Reach is 

Posted by Ross Lauder - CRO
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4 Examples of How DIY Social Media Adds Value to Mass Communications

Why Does SMM improve Mass Communications?

As I have discussed many times before, people’s indifference to social media as a marketing tool baffles me. There are huge gains to be made through social media, and it’s far from a difficult marketing tool to use. There are thousands of examples where businesses have completely nailed their DIY social media efforts and reaped the rewards. I’m sure many of you shudder when I say DIY, the mere thought of starting up facebook and twitter accounts for your business seems tough enough, let alone the analytics and constant monitoring. But the DIY I am referring to isn’t a completely solo implementation.

Posted by Ross Lauder - CRO
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