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Why Your Business Needs an SEO Agency

Search engine optimization (SEO) has become one of the most important components that make up the digital marketing picture. There are a variety of digital marketing solutions that help in increasing brand visibility online and SEO is something that can be used to enhance these solutions.

Unfortunately, SEO can be somewhat too technical for the layman. While there are principles and concepts that are easy to understand, changes in search engine algorithms can be confusing for those who don’t have the time to truly delve into SEO. There is a reason why there are SEO agencies and consultants. There is a demand for effective SEO but not everyone has the technical and working knowledge to make it click for their own websites.

Posted by Ross Lauder - CRO
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5 Tips in Choosing a CMS Intranet for Your Organization

Having an intranet system within your company is a great way to organize your staff and internal procedures.
Having a user-friendly CMS intranet is just as important and here are five tips that can help you in choosing the right program.

Posted by Ross Lauder - CRO
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Web Design & What a CMS Portal Can & Should Do For You!

What The Hell is A CMS Anyway....

A content management system, or CMS for short, is an application that allows website owners and other authorized users to create, publish, modify and store a website’s content from a central interface. A CMS portal normally has an administration section on the web – also known as the backend – where content is made or edited. The content can then be viewed by end users on the website, which is also known as the front end. Unlike a static website, a CMS-based website is dynamic meaning there is a database in which information is stored and fetched real-time when an end user accesses that piece of information. Static websites, on the other hand, have the information coded on each web page. Thus, if you need to edit the content somewhere on your static website, your web design company will have to modify the content on the exact webpage and then re-publish it on the server using ftp software. As this work requires a lot of technical knowledge, not every website owner can do this. On the contrary, updating a CMS-based website is quite easy. You only have to access a password-protected dashboard and from there, you can do your content modifications. While your site visitor won’t have a clue whether your site is built using CMS, the differences between CMS and static HTML are something that you as the website owner will feel as you go along managing your site. Here are some of the benefits of having a CMS-based site.

Posted by Ross Lauder - CRO
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4 Crucial Criteria in Outsourcing to a Digital Marketing Agency

1. Actually define what successful Marketing Objectives looks like

Marketing can be one of the most intimidating fields for a beginner to tackle but you will have to define what you want, i.e. your actual success factors. If you've recently created a product or website and want it to become successful, you're going to need that product marketed to an audience that will invest their time or money into it. However, marketing isn't as simple as standing on a street corner twirling a cardboard sign to catch the attention of incoming traffic. There are a lot of paths to consider when marketing a product or website, and if you're inexperienced with bringing recognition to a new idea, you may find the whole process incredibly overwhelming if you want it to be done right. This is where a marketing company will come in handy; the right marketing company should have little-to-no trouble getting your product recognition so you can bring in traffic and start profiting.

Posted by Ross Lauder - CRO
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