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How to create great emails and newsletters your target market will want to read

Our recent blog outlining why email is still the most effective digital marketing tool available to you discussed how what many in the era of social media see as an outdated approach, is still king. Email works 40 times better at getting customers than social media, offers a 17% higher conversion rate, and is the single most effective way to build relationships with customers. Long live the king!

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Does Your Business Actually Need Facebook in its Mass  Communications?

Social media has changed the game of marketing, and at the forefront of that change is Facebook, the platform that really took social media to a new level. With so many features and capabilities, Facebook can be a daunting prospect for any business owner and it is understandable if DIY marketers once opted to shy away from it. Unfortunately Facebook has so much to offer that businesses can barely afford to avoid it anymore. Maybe your business is operating well enough without it? Perhaps you are reaching your marketing objectives? Or maybe you’re in a market where you feel as though you don’t need Facebook? That’s fine. Here is a quick look at some of the additions you could be missing out on if you decide against using it as part of your mass communications.

Posted by Ross Lauder - CRO
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Why You Need to Perfect Positioning Strategy

Every business MUST have a positioning strategy. Too often, we see businesses fold and go under because they can’t penetrate the market and successfully cater to a specific market segment. Not having a positioning strategy can be detrimental to the health and operations of a business and it’s unfortunate that too many new businesses make the mistake of not establishing their position in the industry.

What is Positioning Strategy?

In a nutshell, a position in marketing terms is your place in the minds of your market and industry. For example, Nike is a popular sportswear brand that is patronised by athletes and sports fans all over the world. Their products can be pricey but they were able to establish themselves as market leaders in the industry.

Posted by Ross Lauder - CRO
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Why Your Business Needs a Digital Marketing Agency

Digital marketing’s prominence and importance has been on a steady rise for the past decade and now more than ever, businesses are looking to get a leg up on their competition in the virtual world.

Why hire a digital marketing agency? 

The unfortunate reality is that if you don’t have a strong web presence, you might find it difficult to tap into a new wave of customers – customers who turn to the Internet to discover the best local services and businesses that they could patronise. If they can’t find you online, they won’t know who you are.

Posted by Ross Lauder - CRO
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Ten Simple Tips on How to Promote Your Blog

Knowing How to Promote your Blog ain't easy

Blogging can be time consuming but it’s a fun way to share your knowledge, interest and expertise about a certain topic. What’s more fun is to have people visit your blog on a regular basis and to interact with you and other readers. To achieve this, you’ll need to increase your blog’s visibility through creative and effective promotional efforts.These ten tips are easy to apply to your blog, no matter what topic you’re discussing and who your audience is.

Posted by Ross Lauder - CRO
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