I recently visited a friend of mine, who is a plumber, and was surprised to find that the taps in his bathroom, and his kitchen, were leaking. We’ve known each other long enough that I didn’t have to beat around the bush in asking, so I put it to him that it seemed strange that someone in his line of work would have less than perfect plumbing. His response may come as no surprise to many of us. He was too busy tending to customers that he doesn’t have the time to look after his own fixtures and fittings. Sound familiar?
I learned a valuable lesson over the festive period. No, it wasn’t the true meaning of Christmas, and I wasn’t brought on a life-changing metaphysical journey by three ghosts, but it was interesting nevertheless.
If you want your business to be found in today’s online world, you need to be blogging. It’s as simple as that. A high ranking in organic search engine results is vital to your content, and your business, being found, and to potential customers finding out that the product or service you provide is the solution to their challenges or needs. In essence, blogging is one of the key components of an effective inbound marketing campaign.
Get Focused on Marketing were delighted to attend the first ever UK HubSpot User group (HUG) conference in Oxford on September 21.
Our recent blog outlining why email is still the most effective digital marketing tool available to you discussed how what many in the era of social media see as an outdated approach, is still king. Email works 40 times better at getting customers than social media, offers a 17% higher conversion rate, and is the single most effective way to build relationships with customers. Long live the king!