A Christmas Tale: Why a Single CTA Works Best as a Lead Generation Tactic

Posted by Adam Hyland

06 January

I learned a valuable lesson over the festive period. No, it wasn’t the true meaning of Christmas, and I wasn’t brought on a life-changing metaphysical journey by three ghosts, but it was interesting nevertheless.

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Topics: Lead gen, web design, CTA, lead generation, Call to Action, lead generation tactics, content marketing, Effective Web Design For Lead Gen, Marketing Agency Best Practices, agency

Don’t Let Your Blog Be a Turkey This Christmas

Posted by Adam Hyland

20 December

If you want your business to be found in today’s online world, you need to be blogging. It’s as simple as that. A high ranking in organic search engine results is vital to your content, and your business, being found, and to potential customers finding out that the product or service you provide is the solution to their challenges or needs. In essence, blogging is one of the key components of an effective inbound marketing campaign.

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Topics: blogging, Lead gen, web design, blogs, effective blogging, writing great blogs, blog writing tips, lead generation, blog writing best practice, Effective Web Design For Lead Gen, Marketing Agency Best Practices, Lead Gen For Business, agency

Get Focused go to Oxford: Preaching inbound marketing at the first UK HUG event

Posted by Adam Hyland

30 September

Get Focused on Marketing were delighted to attend the first ever UK HubSpot User group (HUG) conference in Oxford on September 21.

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Topics: Get Focused Ireland, Hubspot, Lead gen, digital marketing solutions, Get Focused on Marketing, UK HUG, HubSpot User group, lead generation, Marketing Agency Best Practices, agency

How to create great emails and newsletters your target market will want to read

Posted by Adam Hyland

16 September

Our recent blog outlining why email is still the most effective digital marketing tool available to you discussed how what many in the era of social media see as an outdated approach, is still king. Email works 40 times better at getting customers than social media, offers a 17% higher conversion rate, and is the single most effective way to build relationships with customers. Long live the king!

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Topics: Email, Email Marketing, Lead gen, lead generation, Marketing Agency Best Practices, Lead Gen For Business, agency

Does Your Business Actually Need Facebook in its Mass  Communications?

Posted by Ross Lauder

28 July

Social media has changed the game of marketing, and at the forefront of that change is Facebook, the platform that really took social media to a new level. With so many features and capabilities, Facebook can be a daunting prospect for any business owner and it is understandable if DIY marketers once opted to shy away from it. Unfortunately Facebook has so much to offer that businesses can barely afford to avoid it anymore. Maybe your business is operating well enough without it? Perhaps you are reaching your marketing objectives? Or maybe you’re in a market where you feel as though you don’t need Facebook? That’s fine. Here is a quick look at some of the additions you could be missing out on if you decide against using it as part of your mass communications.

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Topics: Lead gen, digital marketing solutions, lead generation, Marketing Agency Best Practices, agency

Why You Need to Perfect Positioning Strategy

Posted by Ross Lauder

21 July

Every business MUST have a positioning strategy. Too often, we see businesses fold and go under because they can’t penetrate the market and successfully cater to a specific market segment. Not having a positioning strategy can be detrimental to the health and operations of a business and it’s unfortunate that too many new businesses make the mistake of not establishing their position in the industry.

What is Positioning Strategy?

In a nutshell, a position in marketing terms is your place in the minds of your market and industry. For example, Nike is a popular sportswear brand that is patronised by athletes and sports fans all over the world. Their products can be pricey but they were able to establish themselves as market leaders in the industry.

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Topics: Marketing Tips, Lead gen, lead generation, Marketing Agency Best Practices, agency

Why Your Business Needs a Digital Marketing Agency

Posted by Ross Lauder

20 July

Digital marketing’s prominence and importance has been on a steady rise for the past decade and now more than ever, businesses are looking to get a leg up on their competition in the virtual world.

Why hire a digital marketing agency? 

The unfortunate reality is that if you don’t have a strong web presence, you might find it difficult to tap into a new wave of customers – customers who turn to the Internet to discover the best local services and businesses that they could patronise. If they can’t find you online, they won’t know who you are.

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Topics: Lead gen, digital marketing solutions, lead generation, Marketing Agency Best Practices, agency

Ten Simple Tips on How to Promote Your Blog

Posted by Ross Lauder

17 July

Knowing How to Promote your Blog ain't easy

Blogging can be time consuming but it’s a fun way to share your knowledge, interest and expertise about a certain topic. What’s more fun is to have people visit your blog on a regular basis and to interact with you and other readers. To achieve this, you’ll need to increase your blog’s visibility through creative and effective promotional efforts.These ten tips are easy to apply to your blog, no matter what topic you’re discussing and who your audience is.

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Topics: SEO, Lead gen, lead generation, Marketing Agency Best Practices, agency

Why Your Business Needs an SEO Agency

Posted by Ross Lauder

16 July

Search engine optimization (SEO) has become one of the most important components that make up the digital marketing picture. There are a variety of digital marketing solutions that help in increasing brand visibility online and SEO is something that can be used to enhance these solutions.

Unfortunately, SEO can be somewhat too technical for the layman. While there are principles and concepts that are easy to understand, changes in search engine algorithms can be confusing for those who don’t have the time to truly delve into SEO. There is a reason why there are SEO agencies and consultants. There is a demand for effective SEO but not everyone has the technical and working knowledge to make it click for their own websites.

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Topics: SEO, Lead gen, lead generation, Marketing Agency Best Practices, agency

5 Tips in Choosing a CMS Intranet for Your Organization

Posted by Ross Lauder

15 June

Having an intranet system within your company is a great way to organize your staff and internal procedures.
Having a user-friendly CMS intranet is just as important and here are five tips that can help you in choosing the right program.

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Topics: Hubspot, SEO, Lead gen, web design, lead generation, Marketing Agency Best Practices, Lead Gen For Business, agency


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