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Does your Business Actually need Outbound Marketing anymore?

You want to know if outbound marketing is the right strategy for meeting your business’s marketing objectives; how effective it is as a mass communication marketing strategy; and if there is any truth to the rumors about its death — right?

Posted by Ross Lauder - CRO
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The 7 blog’s that will guide your mass communications in the right direction

Looking to take your mass communications or integrated marketing communications strategy to the next level? These seven marketing and technology startups have highly successful blogs that capture consumer attention, generate leads, and drive sales. What makes them so great? Let’s take a look.

Posted by Anna
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Mass Vs Niche in a World of Digital Marketing Solutions

Are you still using aimless Digital Marketing Solutions or have you graduated to a more targeted approach?

There has been plenty of debate on what type of marketing is more effective for businesses that advertise on both online and more traditional formats. While Mass Marketing tends to lend itself more towards offline mediums, niche marketing is all about the web. The choice for marketing strategy typically narrows down to two options: mass marketing and niche marketing. Let’s look at both more closely and they'll largely depend on money so let's explore.

Posted by Ross Lauder - CRO
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Smarketing, Aligning Marketing Objectives in a Volatile Relationship


Sales and Marketing Objectives 2.0

It’s not just a made-up word, there is a genuine concept behind the term, with a profitable meaning. As I touched on in my article: Social Media: RawNumbers & Your Integrated Marketing Communications Plan, Smarketing is based around transparency and alignment between Sales and Marketing objectives. Novel concept I know, as in they should actual communicate but it focuses on Sales teams being able to see, align, articulate and compensate along the same lines as Marketing, and vice versa. Through this integrated marketing communications comes coordination between two departments that have always had the tendency to buck heads. I continue to be surprised by the number of businesses who would seem to be in business despite themselves.

Posted by Ross Lauder - CRO
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Why You Need Integrated Marketing Communications

The concept of Integrated Marketing Communications has been around for nearly three decades and in the years since mass availability of mobile technology, and an “always on” web access, it has presented a much broader range of marketing problems as well as demonstrating some potential new avenues for businesses to explore. Because of greater access to information, marketing has more than ever before become vital to the success of your business in reaching out to new and existing customers. There are many ways in which you may reach out to them today that were never possible before. But remember as per my previous article on social media "The Magic Internet" is still just a channel to reach your target audience.

Posted by Ross Lauder - CRO
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