Does your Business Actually need Outbound Marketing anymore?

Posted by Ross Lauder

Fri, Sep 25, 2015

You want to know if outbound marketing is the right strategy for meeting your business’s marketing objectives; how effective it is as a mass communication marketing strategy; and if there is any truth to the rumors about its death — right?

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Topics: Marketing

The 7 blog’s that will guide your mass communications in the right direction

Posted by Anna

Tue, Sep 8, 2015

Looking to take your mass communications or integrated marketing communications strategy to the next level? These seven marketing and technology startups have highly successful blogs that capture consumer attention, generate leads, and drive sales. What makes them so great? Let’s take a look.

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Topics: Marketing

Mass Vs Niche in a World of Digital Marketing Solutions

Posted by Ross Lauder

Wed, Jun 24, 2015

Are you still using aimless Digital Marketing Solutions or have you graduated to a more targeted approach?

There has been plenty of debate on what type of marketing is more effective for businesses that advertise on both online and more traditional formats. While Mass Marketing tends to lend itself more towards offline mediums, niche marketing is all about the web. The choice for marketing strategy typically narrows down to two options: mass marketing and niche marketing. Let’s look at both more closely and they'll largely depend on money so let's explore.

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Topics: Marketing, Marketing Tips, Lead gen, lead generation

Smarketing, Aligning Marketing Objectives in a Volatile Relationship

Posted by Ross Lauder

Mon, Jun 22, 2015

 

Sales and Marketing Objectives 2.0

It’s not just a made-up word, there is a genuine concept behind the term, with a profitable meaning. As I touched on in my article: Social Media: RawNumbers & Your Integrated Marketing Communications Plan, Smarketing is based around transparency and alignment between Sales and Marketing objectives. Novel concept I know, as in they should actual communicate but it focuses on Sales teams being able to see, align, articulate and compensate along the same lines as Marketing, and vice versa. Through this integrated marketing communications comes coordination between two departments that have always had the tendency to buck heads. I continue to be surprised by the number of businesses who would seem to be in business despite themselves.

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Topics: Marketing Myths, Marketing, Marketing Tips, Marketing Mix

Why You Need Integrated Marketing Communications

Posted by Ross Lauder

Fri, Jun 19, 2015

The concept of Integrated Marketing Communications has been around for nearly three decades and in the years since mass availability of mobile technology, and an “always on” web access, it has presented a much broader range of marketing problems as well as demonstrating some potential new avenues for businesses to explore. Because of greater access to information, marketing has more than ever before become vital to the success of your business in reaching out to new and existing customers. There are many ways in which you may reach out to them today that were never possible before. But remember as per my previous article on social media "The Magic Internet" is still just a channel to reach your target audience.

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Topics: Marketing, Campaigns, Marketing Tips, Lead gen, lead generation

6 Effective Digital Marketing Solutions You Need Right Now

Posted by Ross Lauder

Thu, Jun 18, 2015

What are digital marketing solutions and what are our favourite, the can’t live without tools! In my prior article on your marketing objectives I question what you actually want to achieve and review 7 components to success, where as here it's all about execution.

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Topics: Marketing, Marketing Tips, Lead gen, lead generation

A Crash Course on Your Positioning Strategy

Posted by Ross Lauder

Wed, Jun 17, 2015

This Is Literally The Work "No one" Will Do Before, During or After a Launch!

No matter how big or small you are, a detailed plan of action for positioning should be a key component of your marketing strategy. In essence, positioning is a concept that determines where your brand or products places in the industry relative to your target market and competitors.

For example, Old Navy is an American apparel brand that is moderately priced and targets customers from mid to lower income brackets. Louis Vuitton on the other hand, is a luxury brand that targets upper mid to high income brackets. These two brands operate within the same industry but their positions in that industry are vastly different.


A positioning strategy therefore can help your company in creating a marketing strategy that would be more effective in reaching your intended audience and in turn, have higher sales conversions. Unfortunately, not everyone makes this investment. If this is your first time hearing about positioning strategy, let walk through the basics.

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Topics: Marketing, Marketing Tips, Marketing Mix

4 Crucial Criteria in Outsourcing to a Digital Marketing Agency

Posted by Ross Lauder

Fri, Jun 5, 2015

1. Actually define what successful Marketing Objectives looks like

Marketing can be one of the most intimidating fields for a beginner to tackle but you will have to define what you want, i.e. your actual success factors. If you've recently created a product or website and want it to become successful, you're going to need that product marketed to an audience that will invest their time or money into it. However, marketing isn't as simple as standing on a street corner twirling a cardboard sign to catch the attention of incoming traffic. There are a lot of paths to consider when marketing a product or website, and if you're inexperienced with bringing recognition to a new idea, you may find the whole process incredibly overwhelming if you want it to be done right. This is where a marketing company will come in handy; the right marketing company should have little-to-no trouble getting your product recognition so you can bring in traffic and start profiting.

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Topics: Marketing Metrics, Marketing, Lead gen, Marketing Mix, lead generation, Marketing Agency Best Practices, agency

The 3 Pillars to Winning Online Without a Digital Marketing Agency

Posted by Ross Lauder

Wed, Jun 3, 2015

Do you need a web design company to beat your competitors?

Yes: 947,182,252; this is the number of active sites. And that number is increasing not just day by day, but second by second. When people say the internet is a competitive digital market place, they mean it. As a business, of course, you don’t have to actually worry about all of these businesses competing with you.

 

A website redesign company, for example, doesn’t need to worry about the local pizza shop trying to rank number one for their relevant keywords. The internet does open up a wider range of options to customers than they had previously, and this can work for or against your website depending on how well you position your site in terms of search engine ranking, PPC, and accessibility.

Whether you’re looking to reposition your existing website, or coming out with a website relaunch, here are three things you should keep in mind in order to be successful in the competitive online market place.

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Topics: Marketing Myths, SEO, Tips, Marketing, Marketing Mix

Ditch Your Website & Web Design Company!

Posted by Ross Lauder

Fri, May 29, 2015

Give Your Web Design Company Crap

Your webiste is alive, alive I tell you like that 80's throw back movie "Weird Science"! Well for most people this is actually not true at all in fact quite the opposite. Yes an amount of money was spent with a web design company approximately 5 years ago! Although to date from my recent conversations, other than sit in the corner and gather dust their website has not actually done anything for them in that period of time. Well almost nothing! Much like Paula Abdul, we should be asking our website: "What have you done for me lately?" As you can tell by now I am a child of the 80's growing up in Ireland when things were scarce and by god did we scruitinise what money was spend on, and the kids were sent out to work!

Well today the children are your website and guess what they are spending their trust fund at an alarming rate. What I am suggesting is that you should sit down with your web deisgn company and put them through their paces. Ask what Google's new preference for mobile friendly sites means and how this affects your business or be honest with yourself and turn off your website!

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Topics: SEO, Marketing, Marketing Mix


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