As you know, (and if you don’t, you should) social selling is not as simple as some would have you believe. It is not a quick fix, so get that out of your head NOW. It’s important that you start at the start and learn as you go. I always believe that you should learn on the job so I decided to give my thoughts on how I use LinkedIn, as that's what I know.
Social Media is used by many businesses as an effective digital marketing strategy in order to attract visitors to their sites and convert them into leads. It is an ever expanding platform that can be used to engage leads but also potential customers as well. In addition, social media can be used to delight customers as well as address issues promptly to keep customers happy.