In the last couple of weeks since we crossed the big pond to attend Inbound 2016, we have been taking a look at some of the new features and tools from HubSpot that can help digital marketers create and maintain a better online marketing strategy.
First things first – by ‘C word’, we mean Christmas (If you thought it meant something else, your mind is not as pure as the driven snow). Yes, it’s that time of the year again when consumers are frantically looking around for presents to buy and places they can spend their hard-earned cash. Forget the sleigh bells and the chestnuts roasting on the open fire – to put it bluntly, it’s a capitalist holiday, and any business, whether e-commerce or traditional, that wants to bring in customers, needs to get serious about attracting them through social media channels.
While we took a lot of inspiration and great tips and ideas away from Inbound 2016, it is always useful to discover what other digital marketing agencies and companies looking to develop their online marketing strategy take away from such events.
Content creators, picture the scene: You have slaved over a hot laptop to produce a finely-crafted, thought-provoking, entertaining and informative piece of content you are confident will attract and engage your target audience. Then a colleague takes a look at the finished article and says: ‘Hmmm, can I suggest a few changes?’ (Or worse still, wants to make changes after it has been published). This is when a tool that enables you to collaborate with colleagues to compose high-quality inbound content would come in handy.
Irish whiskey is on the up and up, and while recently attending the Irish Whiskey Awards and Whiskey Live events, it struck me that there were a lot of lessons digital marketers could take away from the lift in spirits, so to speak, within that industry. Here’s a few I distilled down for good measure…