The World Cup is finally here! It’s been a long four years since Germany lifted the trophy in Brazil, and football fans all over the world are licking their lips at the thought of the month-long spectacle of goals and saves, heroes and villains, victories and defeats. It’s a pity Ireland aren’t involved, but while we wonder who might win the tournament, this soccer extravaganza can also give food for thought to inbound marketers everywhere. Here’s just a few things we should keep in mind about our own inbound marketing efforts while we watch the drama unfold on the pitches of Russia.
The Christmas Holidays are fast approaching, and while B2C companies in the retail sector may face a bonanza of trade at this time, B2B businesses and agencies in the inbound marketing sector will be experiencing a winding down of activity. It’s natural that, as we look forward to the Christmas break, our marketing machine starts to slow, but it shouldn’t grind to a halt completely. Nobody wants to be a modern-day Bob Cratchit, forced to work right up to the last minute (or get back into work mode while everybody else enjoys the festive season), so a bit of planning can ensure everybody can have an enjoyable and relaxing break. Here’s a few simple steps to take to make sure your inbound efforts continue to roll out over the Christmas holidays.
One of the main concepts behind successful inbound marketing is to broadcast to and engage with as many people as possible who might be interested in what you have to offer. It’s the old saying of ‘fishing where the fish are’, meaning to have a presence on the platforms where the right consumers are spending time, looking for useful information to address their needs, and find solutions to their challenges. And where is that? Facebook Messenger.
If you are looking to learn about or improve your knowledge of inbound marketing and the tools you can use in the HubSpot COS platform to generate, nurture and convert leads, here is some good news: HubSpot is bringing its in-person training courses to Dublin again, with three sessions set to take place this October in the city centre.
We all know that creating great content that will attract leads to our website and channel them along the conversion path with the right message tailored to the right persona at the right time is essential to a successful digital marketing strategy. However, the task is getting increasingly difficult as the sheer volume of content out there for an evolving consumer market means it is harder than ever to stand out, to get noticed, and to convert those visitors into qualified leads who can be nurtured until they are ready to make a purchasing decision.