Say It to My Face: Why Facebook Messenger Could be Your New Best Friend in Marketing

Posted by Adam Hyland

24 October

One of the main concepts behind successful inbound marketing is to broadcast to and engage with as many people as possible who might be interested in what you have to offer. It’s the old saying of ‘fishing where the fish are’, meaning to have a presence on the platforms where the right consumers are spending time, looking for useful information to address their needs, and find solutions to their challenges. And where is that? Facebook Messenger.

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Topics: lead generation, on-site personalisation, chatbots, tailored content, Facebook messenger, automated messaging

Perfect Your Inbound Marketing Strategy With HubSpot Courses In Dublin This October

Posted by Adam Hyland

15 September

If you are looking to learn about or improve your knowledge of inbound marketing and the tools you can use in the HubSpot COS platform to generate, nurture and convert leads, here is some good news: HubSpot is bringing its in-person training courses to Dublin again, with three sessions set to take place this October in the city centre.

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Topics: Inbound Marketing, Hubspot, content creation, lead generation, HubSpot courses, HubSpot courses Dublin

Why It’s Time To Get Smart With Your Inbound Digital Marketing Content

Posted by Adam Hyland

26 June

We all know that creating great content that will attract leads to our website and channel them along the conversion path with the right message tailored to the right persona at the right time is essential to a successful digital marketing strategy. However, the task is getting increasingly difficult as the sheer volume of content out there for an evolving consumer market means it is harder than ever to stand out, to get noticed, and to convert those visitors into qualified leads who can be nurtured until they are ready to make a purchasing decision.

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Topics: Get Focused on Marketing, lead conversion, lead generation, smart content from HubSpot, tailored content, increase lead conversion, smart content, lead nurturing with smart content, how to create smart content, personalised content, enhanced user experience

Can Smarketing Help Achieve Your Digital Marketing Goals?

Posted by Adam Hyland

30 May

‘Smarketing.’ It’s not the nicest example of a portmanteau out there. There are others that manage to effectively and more nicely capture a two-word concept into one, from the now mundane ‘brunch’ or ‘internet’ to the entertaining ‘craptacular’. But craptacular term aside, the concept behind ‘smarketing’ - having sales and marketing working together - is great, and is one that business and agencies really should be familiar with and practising.

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Topics: Smarketing, lead generation, sales and marketing, Lead Gen For Business, qualified lead generation, closed loop reporting, sales and marketing working together

Why Email Is Still Your Best Friend In Digital Marketing

Posted by Adam Hyland

27 March

Best friends are great. No matter what happens in life, how many new friends you meet and spend time with, no matter how long it is since you last saw them, the true mark of a best friend is that you can return to them at any stage and simply pick up where you left off. They will always be reliable, will help you out, and make you a better person. When it comes to digital marketing, email is that best friend.

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Topics: Digital Marketing, Email, Email Marketing, lead generation, lead generation tactics, inbound digital marketing, Lead Gen For Business, email workflows, lead nurturing, accelerated lead conversion

Building A Successful Conversion Path To Generate Leads From Your Online Content

Posted by Adam Hyland

16 March

Maintaining a website has become a necessity for every business in today’s world of online consumers armed with a wealth of information and resources to find what they want, how they can overcome their challenges, and the people they want to get products, services or solutions from.

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Topics: buyer personas, digital marketing strategy, landing pages, lead generation, CTAs, digital marketing campaign, thank you pages, conversion path, buyer's journey

The Art of Storytelling & How To Use It In Your Lead Generation Strategy

Posted by Adam Hyland

24 February

An interesting column about Harrison Ford in the Guardian last week spoke of his numerous near-death scrapes over the years. Having narrowly avoided crashing the small plane Ford was, appropriately, flying solo, the column likened the Star Wars actor’s life to that of Dick Van Dyke. The comparison was made because of the latter’s numerous lucky escapes and recalled a time when an elderly Van Dyke fell asleep on his surfboard and drifted out to sea. In an incident as bizarre as it was compelling, the Mary Poppins star was saved when a pod of porpoises nudged him back to safety.

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Topics: Inbound Marketing, Digital Marketing, content creation, lead generation, lead generation tactics, video content for lead generation, inbound digital marketing, storytelling in organic content

Don’t Be Heartbroken By Your Digital Marketing Strategy This Valentine’s Day

Posted by Adam Hyland

13 February

Ah, Valentine’s Day, that day when those who are loved, and those who are not, feel the sensation most of all. Many digital marketers are falling into the latter category, their messages and mails left unanswered, their courtship ignored, by an audience of consumers who have changed; changed how they act, how they think and how they react to what we have to say. So, what happened in this dynamic relationship in which marketers used to hold all the cards, and what can they do to regain that love (and trust)? What can they do to regain website traffic and generate leads?

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Topics: Digital Marketing Agency, Inbound Marketing, Digital Marketing, online consumer behaviour, consumer behaviour, lead generation, Valentine's Day, attracting online consumers, no love for marketing

More Lessons From Our Inbound Digital Marketing Workshop: The Smarketing Approach To Lead Generation

Posted by Adam Hyland

03 February

Earlier this week, we outlined some of the main talking points from our first inbound marketing workshop held in Dublin, but there were so many more takeaways and tips that we thought we would take a look at what else our Sales Director Ross had to say.

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Topics: Smarketing, Inbound Marketing, Digital Marketing, lead generation, sales and marketing, inbound digital marketing, Inbound marketing workshop

Lead Generation Lessons From Our First Inbound Digital Marketing Workshop

Posted by Adam Hyland

31 January

Our first Inbound Marketing Workshop took place last week at the Hilton Charlemont in Dublin 2, and we were delighted with the reception we got from many enthusiastic and enterprising attendees who got there bright and early to hear what we had to say.

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Topics: Digital Marketing Agency, Inbound Marketing, Digital Marketing, lead generation, lead generation tactics, inbound digital marketing, Inbound marketing workshop, CTAs, creating great content, website as marketing tool


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