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Why Email Is Still Your Best Friend In Digital Marketing

Best friends are great. No matter what happens in life, how many new friends you meet and spend time with, no matter how long it is since you last saw them, the true mark of a best friend is that you can return to them at any stage and simply pick up where you left off. They will always be reliable, will help you out, and make you a better person. When it comes to digital marketing, email is that best friend.

Posted by Adam Hyland
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The Biggest Challenge to Overcome in Your 2017 Digital Marketing Strategy

Here’s an interesting stat for you: The amount of online content produced in 2016 was 64 times the volume of the entire web in 2005, according to this web page. ‘Jaw dropping’ as so many sensationalist websites might say. Here’s another stat: On average, 4.6billion pieces of content are published every single day, with 83,000 blogs posted every hour. That’s a lot of content.

Posted by Adam Hyland
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Advisor and Business Strategy Implementer Marisa Smith Talks to Get Focused About Inbound Marketing and the EOS

Inbound16 gave many of us working in digital marketing the chance to meet up and discuss our experiences of the last year and our hopes and expectations for 2017. I was delighted to meet the Get Focused team there, and below I have answered some of the questions they kindly put to me as a leading entrepreneur and advisor to businesses looking to get back on track with their digital marketing efforts.

Posted by Adam Hyland
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Don’t Let Your Blog Be a Turkey This Christmas

If you want your business to be found in today’s online world, you need to be blogging. It’s as simple as that. A high ranking in organic search engine results is vital to your content, and your business, being found, and to potential customers finding out that the product or service you provide is the solution to their challenges or needs. In essence, blogging is one of the key components of an effective inbound marketing campaign.

Posted by Adam Hyland
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Keep the Customer Satisfied After the Christmas Boom With Inbound Marketing

The festive season is upon us, and most retailers will be seeing a major boom in sales, but if they are smart, they will know that a customer is for life, not just for Christmas, and should be acting accordingly.

Posted by Adam Hyland
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