Why Winning Customers Means First Having To Qualify

Posted by Adam Hyland

Fri, Jul 14, 2017

If your digital marketing team is churning out a load of great content to give you a favourable position in search rankings and an increase in visitors to your website, you might be wondering why your sales team is not delivering when it comes to closing all those juicy new leads and turning them into sales.

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Topics: Inbound Marketing, Digital Marketing, inbound digital marketing, Lead Gen For Business, qualified lead generation, SQLs, MQLs, lead generation and conversion

Inbound Marketing Events In Dublin This July To Improve Your Digital Marketing Strategy

Posted by Adam Hyland

Wed, Jul 5, 2017

Ok, so the Irish summer blows hot and cold like a femme fatale in a film noir, but summer it is, and we can be forgiven for turning our thoughts towards holidays and a little relaxation. However, the world of inbound marketing doesn’t take a holiday, and continues to evolve to meet ever-changing consumer demands, and sometimes it can be hard to keep up with the latest best practices, innovations and words of wisdom. Luckily, there are several handy events and workshops taking place in July to help keep you up to date and on top of your digital marketing strategy.

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Topics: Digital Marketing, inbound digital marketing, Lead Gen For Business, creating great content, lead nurturing, inbound marketing events, inbound marketing workshops, Learn Inbound, workshops for digital agencies, fundamentals of inbound

300 Characters That Can Make All The Difference

Posted by Ken Lanigan

Fri, Jun 2, 2017

As you know, (and if you don’t, you should) social selling is not as simple as some would have you believe. It is not a quick fix, so get that out of your head NOW. It’s important that you start at the start and learn as you go. I always believe that you should learn on the job so I decided to give my thoughts on how I use LinkedIn, as that's what I know.

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Topics: Social Networking, Inbound Marketing, Digital Marketing, LinkedIn, Lead Gen For Business, LinkedIn best practice for business, LinkedIn best practice for networking, How LinkedIn helps your business, making connections on LinkedIn, boosting presence on LinkedIn

Can Smarketing Help Achieve Your Digital Marketing Goals?

Posted by Adam Hyland

Tue, May 30, 2017

‘Smarketing.’ It’s not the nicest example of a portmanteau out there. There are others that manage to effectively and more nicely capture a two-word concept into one, from the now mundane ‘brunch’ or ‘internet’ to the entertaining ‘craptacular’. But craptacular term aside, the concept behind ‘smarketing’ - having sales and marketing working together - is great, and is one that business and agencies really should be familiar with and practising.

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Topics: Smarketing, lead generation, sales and marketing, Lead Gen For Business, qualified lead generation, closed loop reporting, sales and marketing working together

Why Email Is Still Your Best Friend In Digital Marketing

Posted by Adam Hyland

Mon, Mar 27, 2017

Best friends are great. No matter what happens in life, how many new friends you meet and spend time with, no matter how long it is since you last saw them, the true mark of a best friend is that you can return to them at any stage and simply pick up where you left off. They will always be reliable, will help you out, and make you a better person. When it comes to digital marketing, email is that best friend.

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Topics: Digital Marketing, Email, Email Marketing, lead generation, lead generation tactics, inbound digital marketing, Lead Gen For Business, email workflows, lead nurturing, accelerated lead conversion

The Biggest Challenge to Overcome in Your 2017 Digital Marketing Strategy

Posted by Adam Hyland

Wed, Jan 4, 2017

Here’s an interesting stat for you: The amount of online content produced in 2016 was 64 times the volume of the entire web in 2005, according to this web page. ‘Jaw dropping’ as so many sensationalist websites might say. Here’s another stat: On average, 4.6billion pieces of content are published every single day, with 83,000 blogs posted every hour. That’s a lot of content.

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Topics: Lead gen, web design, content creation, Get Focused on Marketing, digital marketing agency help, effective blogging, lead generation, digital marketing lessons, online content, inbound digital marketing, Effective Web Design For Lead Gen, Lead Gen For Business, agency

Advisor and Business Strategy Implementer Marisa Smith Talks to Get Focused About Inbound Marketing and the EOS

Posted by Adam Hyland

Thu, Dec 22, 2016

Inbound16 gave many of us working in digital marketing the chance to meet up and discuss our experiences of the last year and our hopes and expectations for 2017. I was delighted to meet the Get Focused team there, and below I have answered some of the questions they kindly put to me as a leading entrepreneur and advisor to businesses looking to get back on track with their digital marketing efforts.

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Topics: Lead gen, web design, Get Focused on Marketing, digital marketing agency help, Marisa Smith, Whole Brain Group, Entrepreneurial Operating System, lead generation, Inbound 2016, EOS, Effective Web Design For Lead Gen, Lead Gen For Business, agency

Don’t Let Your Blog Be a Turkey This Christmas

Posted by Adam Hyland

Tue, Dec 20, 2016

If you want your business to be found in today’s online world, you need to be blogging. It’s as simple as that. A high ranking in organic search engine results is vital to your content, and your business, being found, and to potential customers finding out that the product or service you provide is the solution to their challenges or needs. In essence, blogging is one of the key components of an effective inbound marketing campaign.

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Topics: blogging, Lead gen, web design, blogs, effective blogging, writing great blogs, blog writing tips, lead generation, blog writing best practice, Effective Web Design For Lead Gen, Marketing Agency Best Practices, Lead Gen For Business, agency

Keep the Customer Satisfied After the Christmas Boom With Inbound Marketing

Posted by Adam Hyland

Fri, Dec 16, 2016

The festive season is upon us, and most retailers will be seeing a major boom in sales, but if they are smart, they will know that a customer is for life, not just for Christmas, and should be acting accordingly.

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Topics: Email Marketing, Lead gen, web design, Get Focused on Marketing, customer journey, lead generation, digital marketing lessons, Effective Web Design For Lead Gen, Lead Gen For Business

Gaining the Edge For Your Local Business with Consumer Citations

Posted by Tom Ritchie

Tue, Dec 13, 2016

If you are a small or medium-sized local business trying to get more customers in the door through your digital marketing campaign, you may be wondering what else you can do to increase footfall from your target market. What can you do to make sure you get even the slightest edge on your competitors?

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Topics: SEO, Lead gen, web design, online experience, Online marketing, lead generation, business citations, customer reviews, Consumer citations, Effective Web Design For Lead Gen, Lead Gen For Business


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