Want to Trump Your Competition? What Digital Marketers Need to Keep In Mind

Posted by Adam Hyland

20 January

And so the big day has come. After what seems like an eternity of bold statements, power plays and possibly a little outside influence, Donald Trump will today finally be sworn in as the latest president of the United States. He will become arguably the most powerful man in the world, lording over the largest economy on the planet, and he got there using his unique, sometimes offensive, always eye-catching self-promotional style.

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Topics: Digital Marketing Agency, Inbound Marketing, Digital Marketing, Lead gen, web design, lead generation, Donald Trump and digital marketing lessons, Donald Trump, inbound digital marketing, agency

Big Insights & Breakfast Bites at Our Upcoming Inbound Marketing Workshop

Posted by Ken Lanigan

16 January

As the only HubSpot Platinum Agency in Ireland, we at Get Focused are constantly striving to provide great inbound marketing solutions to our growing number of clients. However, not only do we try to avoid resting on our laurels, but we also want to engage with other like-minded businesses, agencies, movers and shakers to pass on the insights, advice and experiences we have gained. We are good like that.

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Topics: Digital Marketing Agency, Inbound Marketing, Digital Marketing, Lead gen, web design, Get Focused on Marketing, HubSpot User group, lead generation, digital marketing lessons, inbound digital marketing, Inbound marketing workshop, HubSpot best practices, agency

A Christmas Tale: Why a Single CTA Works Best as a Lead Generation Tactic

Posted by Adam Hyland

06 January

I learned a valuable lesson over the festive period. No, it wasn’t the true meaning of Christmas, and I wasn’t brought on a life-changing metaphysical journey by three ghosts, but it was interesting nevertheless.

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Topics: Lead gen, web design, CTA, lead generation, Call to Action, lead generation tactics, content marketing, Effective Web Design For Lead Gen, Marketing Agency Best Practices, agency

The Biggest Challenge to Overcome in Your 2017 Digital Marketing Strategy

Posted by Adam Hyland

04 January

Here’s an interesting stat for you: The amount of online content produced in 2016 was 64 times the volume of the entire web in 2005, according to this web page. ‘Jaw dropping’ as so many sensationalist websites might say. Here’s another stat: On average, 4.6billion pieces of content are published every single day, with 83,000 blogs posted every hour. That’s a lot of content.

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Topics: Lead gen, web design, content creation, Get Focused on Marketing, digital marketing agency help, effective blogging, lead generation, digital marketing lessons, online content, inbound digital marketing, Effective Web Design For Lead Gen, Lead Gen For Business, agency

Advisor and Business Strategy Implementer Marisa Smith Talks to Get Focused About Inbound Marketing and the EOS

Posted by Adam Hyland

22 December

Inbound16 gave many of us working in digital marketing the chance to meet up and discuss our experiences of the last year and our hopes and expectations for 2017. I was delighted to meet the Get Focused team there, and below I have answered some of the questions they kindly put to me as a leading entrepreneur and advisor to businesses looking to get back on track with their digital marketing efforts.

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Topics: Lead gen, web design, Get Focused on Marketing, digital marketing agency help, Marisa Smith, Whole Brain Group, Entrepreneurial Operating System, lead generation, Inbound 2016, EOS, Effective Web Design For Lead Gen, Lead Gen For Business, agency

Don’t Let Your Blog Be a Turkey This Christmas

Posted by Adam Hyland

20 December

If you want your business to be found in today’s online world, you need to be blogging. It’s as simple as that. A high ranking in organic search engine results is vital to your content, and your business, being found, and to potential customers finding out that the product or service you provide is the solution to their challenges or needs. In essence, blogging is one of the key components of an effective inbound marketing campaign.

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Topics: blogging, Lead gen, web design, blogs, effective blogging, writing great blogs, blog writing tips, lead generation, blog writing best practice, Effective Web Design For Lead Gen, Marketing Agency Best Practices, Lead Gen For Business, agency

Keep the Customer Satisfied After the Christmas Boom With Inbound Marketing

Posted by Adam Hyland

16 December

The festive season is upon us, and most retailers will be seeing a major boom in sales, but if they are smart, they will know that a customer is for life, not just for Christmas, and should be acting accordingly.

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Topics: Email Marketing, Lead gen, web design, Get Focused on Marketing, customer journey, lead generation, digital marketing lessons, Effective Web Design For Lead Gen, Lead Gen For Business

Gaining the Edge For Your Local Business with Consumer Citations

Posted by Tom Ritchie

13 December

If you are a small or medium-sized local business trying to get more customers in the door through your digital marketing campaign, you may be wondering what else you can do to increase footfall from your target market. What can you do to make sure you get even the slightest edge on your competitors?

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Topics: SEO, Lead gen, web design, online experience, Online marketing, lead generation, business citations, customer reviews, Consumer citations, Effective Web Design For Lead Gen, Lead Gen For Business

How HubSpot Messages Helps Both Your Sales and Digital Marketing Teams

Posted by Adam Hyland

08 December

In the last couple of weeks since we crossed the big pond to attend Inbound 2016, we have been taking a look at some of the new features and tools from HubSpot that can help digital marketers create and maintain a better online marketing strategy.

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Topics: Smarketing, Lead gen, web design, HubSpot tools, HubSpot Messages, integrated marketing, lead generation, sales and marketing, Effective Web Design For Lead Gen, Lead Gen For Business

The C Word and How to Benefit from It With Your Social Media Strategy

Posted by Adam Hyland

06 December

First things first – by ‘C word’, we mean Christmas (If you thought it meant something else, your mind is not as pure as the driven snow). Yes, it’s that time of the year again when consumers are frantically looking around for presents to buy and places they can spend their hard-earned cash. Forget the sleigh bells and the chestnuts roasting on the open fire – to put it bluntly, it’s a capitalist holiday, and any business, whether e-commerce or traditional, that wants to bring in customers, needs to get serious about attracting them through social media channels.

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Topics: Social Media, Lead gen, web design, social media marketing, Online marketing, lead generation, Effective Web Design For Lead Gen, Lead Gen For Business


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