Why It’s Time To Get Smart With Your Inbound Digital Marketing Content

Posted by Adam Hyland

26 June

We all know that creating great content that will attract leads to our website and channel them along the conversion path with the right message tailored to the right persona at the right time is essential to a successful digital marketing strategy. However, the task is getting increasingly difficult as the sheer volume of content out there for an evolving consumer market means it is harder than ever to stand out, to get noticed, and to convert those visitors into qualified leads who can be nurtured until they are ready to make a purchasing decision.

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Topics: Get Focused on Marketing, lead conversion, lead generation, smart content from HubSpot, tailored content, increase lead conversion, smart content, lead nurturing with smart content, how to create smart content, personalised content, enhanced user experience

7 Tasty Bites From Our Breakfast Workshop on Email Marketing

Posted by Adam Hyland

05 April

Our latest morning workshop, this time discussing how to accelerate your digital marketing campaigns with effective email marketing, was held earlier this week and offered lots of tasty tips and advice.

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Topics: Digital Marketing, Email Marketing, Get Focused on Marketing, lead conversion, Get Focused Workshop, email workflows, lead nurturing, accelerated lead conversion, email tips for lead conversion

Follow My Lead: Creating An Email Strategy To Nurture Leads & Increase Conversion Rates

Posted by Adam Hyland

30 March

In our last blog, we discussed how the email campaign is the best friend a digital marketer could ask for when it comes to converting leads into customers. Proven to be a highly-effective way to engage with personas in a target market, and to nurture them until they are brought along the buyer journey to the point where they are ready to make a purchasing decision, email remains the king of the content types.

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Topics: Digital Marketing, Email Marketing, lead conversion, Get Focused Workshop, email workflows, lead nurturing, accelerated lead conversion, Dublin HubSpot User Group event

Have Digital Marketing For Breakfast: Our Morning Workshop On Accelerating The Success Of Your Email Strategy

Posted by Adam Hyland

22 March

We are all familiar with the idea of email marketing, but for many digital marketers, it is still seen very much as a standalone endeavour, not an essential part of a comprehensive lead generation and sales strategy. We want to change that.

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Topics: Inbound Marketing, Digital Marketing, Email Marketing, Get Focused on Marketing, lead conversion, inbound digital marketing, Get Focused Workshop, breakfast workshop

Our 5 Big Takeaways from HubSpot’s State of Inbound Report 2016

Posted by Adam Hyland

11 October

We all love a good takeaway, and the HubSpot State of Inbound Report for 2016 has given us a lot of food for thought, as well as many facts, statistics and projections to bite into and chew over.

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Topics: Hubspot, Lead gen, state of inbound report 2016, lead conversion, lead generation, Effective Web Design For Lead Gen, Lead Gen For Business


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